Field Marketing Manager

4 days ago


New York, New York, United States Fourth Ltd. Full time
Job Description

About the Role

We are seeking a highly skilled Field Marketing Manager to join our growing marketing department at Fourth Ltd. As a key member of our team, you will be responsible for developing and executing strategic marketing campaigns to drive demand generation and lead nurturing.

Key Responsibilities

  • Develop and implement measurable, repeatable, and automated processes to fuel demand generation, lead qualification, and lead nurturing.
  • Tactically execute demand and lead generation programs across various channels, including digital and events marketing.
  • Refine the lead scoring methodology with the marketing and inside sales teams to improve the sales pipeline.
  • Leverage marketing automation software to optimize email, digital, and event marketing campaigns.
  • Ensure seamless communication between marketing and inside sales teams to achieve business goals.
  • Track and refine campaign performance by measuring business results through analytics.
  • Actively incorporate tradeshows and events in lead generation campaigns.
  • Develop and execute demand generation campaigns, including writing blogs, web pages, email templates, and social share cards.
  • Implement and constantly improve email lead nurturing/drip programs to move prospects through the marketing and sales pipeline.

Requirements

  • Hands-on B2B demand generation experience.
  • Optimized website and landing page user experience to increase lead conversions.
  • Developed and managed the lead sales funnel utilizing a CRM.
  • Content Management System (CMS) experience.
  • Digital marketing campaign optimization experience.
  • Event marketing and coordination experience.
  • Content marketing development experience to be used for demand generation programs.
  • Experience with email marketing, affiliate marketing, and landing page development.

About Fourth Ltd.

Fourth Ltd. is a leading provider of cost control and operational software solutions to over 1,100 customers globally. Our mission is to replicate in the US what we have achieved in the UK: enabling multi-site hospitality operations to transform their profitability and operational efficiency with our workforce planning and purchase to pay & inventory solutions, backed up by next-gen business reporting.



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