Field Marketing Manager
4 days ago
About the Role
We are seeking a highly skilled Field Marketing Manager to join our growing marketing department at Fourth Ltd. As a key member of our team, you will be responsible for developing and executing strategic marketing campaigns to drive demand generation and lead nurturing.
Key Responsibilities
- Develop and implement measurable, repeatable, and automated processes to fuel demand generation, lead qualification, and lead nurturing.
- Tactically execute demand and lead generation programs across various channels, including digital and events marketing.
- Refine the lead scoring methodology with the marketing and inside sales teams to improve the sales pipeline.
- Leverage marketing automation software to optimize email, digital, and event marketing campaigns.
- Ensure seamless communication between marketing and inside sales teams to achieve business goals.
- Track and refine campaign performance by measuring business results through analytics.
- Actively incorporate tradeshows and events in lead generation campaigns.
- Develop and execute demand generation campaigns, including writing blogs, web pages, email templates, and social share cards.
- Implement and constantly improve email lead nurturing/drip programs to move prospects through the marketing and sales pipeline.
Requirements
- Hands-on B2B demand generation experience.
- Optimized website and landing page user experience to increase lead conversions.
- Developed and managed the lead sales funnel utilizing a CRM.
- Content Management System (CMS) experience.
- Digital marketing campaign optimization experience.
- Event marketing and coordination experience.
- Content marketing development experience to be used for demand generation programs.
- Experience with email marketing, affiliate marketing, and landing page development.
About Fourth Ltd.
Fourth Ltd. is a leading provider of cost control and operational software solutions to over 1,100 customers globally. Our mission is to replicate in the US what we have achieved in the UK: enabling multi-site hospitality operations to transform their profitability and operational efficiency with our workforce planning and purchase to pay & inventory solutions, backed up by next-gen business reporting.
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