Field Marketing Senior Associate – Americas

1 month ago

New York, New York, United States EcoVadis Full time

Company Description

Work smart, have fun and make an impact

Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.
Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.
Learn more about our team and culture on EcoVadis careers page.

Job Description

Our marketing department cultivates global awareness and understanding of sustainability through expert communication, inspiring all companies to start or accelerate their journey towards continuous improvement in sustainable business practices.

To fuel our global expansion, we are seeking an experienced and energetic marketer to serve as the Field Marketing Senior Associate in the Americas Region.

This role will assist the Americas Field Marketing Manager to design, adapt, and implement field marketing events and campaigns to increase market awareness, generate demand, accelerate the pipeline and grow sales in the Americas.

What you will be doing:

Events and Webinars

  • Plan, coordinate and execute field marketing programs to support AMS Sales (Primarily USA, Canada and Brazil.) These include third-party & partner events, webinars with a focus on demand generation. From budget, planning, promotion, on-site event setup and support, through to lead capture, post-event ROI reporting, and feedback/participant surveys.
  • Research/execute third-party conferences and collect information for relevant programs to ideate on adjustments and improvements.
  • Manage supporting logistics for field events & webinars, including printing, promotional items, supporting materials, shipping and receiving.

Project Management

  • Maintain an updated event pipeline, from initial planning to post-event follow-up.
  • Liaise with external suppliers including production teams, event hosts, partners, venues, talent and entertainment.
  • Work closely with sales, alliances, customer success teams, clients, and speakers/content contributors to prepare event approaches and coordinate content.
  • Help keep track of all necessary details, including purchase requests, points of contact, event dates, changes in sponsorship, etc.
  • Manage and track event budget

Communications

  • Own communication on field marketing activities under your responsibility, outlining and articulating requirements for success to sales, marketing and other relevant departments
  • Bring innovative and creative ideas to make field events stand out from the competition.
  • Organize and develop internal and external event communication including emails and social posts on Linkedin and X (formerly Twitter).

As a high-growth business, you may contribute to other projects as the need arises, such as:

  • Support execution of Global EcoVadis events and webinar series
  • Support and help execute local digital and ABM campaigns to acquire new customers, expand and retain installed base, generate net new pipeline and accelerate opportunities in the Americas
  • Develop and implement demand-generation programs with our key partners in collaboration with our Alliances Team

Qualifications

  • Bachelor or Masters degree in marketing, communication, business, sustainability or a related field.
  • A minimum of 4 years of experience in events and field marketing with campaign execution.
  • Previous experience in field marketing to large enterprise prospects, ideally B2B SaaS offerings. Experience with procurement, sustainability- or compliance-related solutions is a significant plus.
  • Experience working on corporate events as well as industry conferences, roadshows, workshops and more.
  • Strong organizational skills with very high attention to detail.
  • Excellent time management skills.
  • Experience with marketing automation tools and CRM (Salesforce and HubSpot), social media platforms, and mastery of standard office tools (Microsoft/ Google Office).
  • Growth-minded and a team player with the motivation to help others solve problems.
  • Exceptional verbal and written communication skills in English.
  • Experience executing ABM campaigns is a plus.
  • Proficiency in Portuguese and/or Spanish is a plus.

Additional Information

  • Start date: ASAP
  • Salary Range: $60K - $67K OTE
  • Location: Anywhere in the U.S.

In return for your expertise and energy, we offer:

  • Flexi-time
  • Home office allowance program
  • Casual and friendly environment
  • Virtual and in-person team building events
  • Great 401K matching program
  • Opportunity to work in an international atmosphere

Don't fit all the criteria but still think you'd be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We're interested in hiring capable people, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team's strength comes from everyone's uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).

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