Director of Integrated Marketing

13 hours ago

New York, New York, United States stensul Full time
About Stensul

Stensul is a leading marketing creation platform that helps teams reduce marketing asset creation time by up to 90%. Our platform streamlines collaboration and simplifies creation for all marketers, enabling them to drive results.

Job Title: Director of Integrated Marketing

We are seeking a dynamic and experienced Director of Integrated Marketing to lead our pipeline-building efforts. As a key member of our marketing team, you will develop and execute comprehensive demand-generation strategies that drive pipeline growth, increase brand awareness, and enhance customer acquisition.

Key Responsibilities:
  • Develop and implement a holistic demand generation strategy to meet company goals
  • Drive the ideation, creation, and execution of multi-channel marketing campaigns to generate qualified accounts and support sales pipeline objectives
  • Optimize demand generation processes to improve efficiency and effectiveness
  • Lead the planning and execution of campaigns across various channels, including email marketing, content marketing, social media, SEO/SEM, webinars, events, field marketing, and paid advertising
  • Collaborate with the sales team to align marketing campaigns with sales objectives and to ensure a seamless lead handoff process
  • Coordinate with the Product Marketing, Content Marketing, and Creative teams to prioritize and develop integrated campaigns and determine the best channels for each product/campaign/piece of content
  • Own the planning, budgeting, and forecasting process for the function
  • Analyze performance weekly, monthly, and quarterly and report to the leadership team
Requirements:
  • 5+ years experience as a Senior Marketing Leader or Director focusing on managing demand generation strategy across online and offline channels, demonstrating significant measurable results
  • Demonstrated experience leading the demand generation function to execute integrated marketing campaigns for specific verticals and target audiences
  • 3+ years of experience as a Senior Marketing Leader or Director leading and managing a team (5+) of direct reports
  • Planning, budgeting, and forecasting the demand generation function to support company objectives
  • Experience with account-based marketing strategy and tactics
  • Advanced knowledge of the digital marketing landscape and emerging technologies and trends
  • Strong understanding of marketing automation tools (e.g., Marketo), CRM systems (e.g., Salesforce), Web Analytics, BI dashboards, and other marketing technologies
  • Excellent analytical skills with the ability to interpret data and provide actionable insights
  • Excellent written and verbal communication skills
  • Ability to work collaboratively across departments and with external partners
What We Offer

A competitive compensation package that includes equity, excellent medical, dental, and vision coverage for you and your dependents, weekly catered lunches, a fully stocked kitchen with snacks and beverages, 401(k), life insurance, commuter benefits, and parental leave plans. We are a growing company, so as we grow, YOU will grow.

Please note that Stensul's compensation philosophy is based on a geographical market approach, and the salary range listed relates specifically to roles located in New York.

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