Brand Manager
1 month ago
Flora Food Group is seeking a talented Brand Manager to join our team and lead the Country Crock brand to new heights. As a key member of our marketing team, you will be responsible for developing and executing the overall annual communications strategy and marketing plan for the brand.
Key Responsibilities:
- Develop and execute the annual communications strategy and marketing plan for the Country Crock brand.
- Lead packaging creative design development for product innovations and renovations.
- Work with media agencies and colleagues to develop test and scale approaches for audience-driven digital media.
- Create and execute custom content with digital publisher partners in the food and lifestyle space.
- Own our branded channel strategy including website and social media handles.
- Lead partner agencies in planning and executing all customer shopper marketing activities and national consumer promotional strategies.
- Leverage marketing intelligence insights to synthesize and optimize activities in paid and owned media.
- Establish and maintain brand budget and drive efficiencies on an ongoing basis.
Requirements:
- Bachelor's degree required, MBA preferred.
- 5-7 years of relevant experience in marketing, brand management, or a related field.
- Passion for marketing communication and ability to identify and develop strong creativity.
- Love for food and a knowledge of food trends.
- Strong project management and organizational skills.
- Entrepreneurial mindset and an agile approach to work.
- High level of interpersonal skills leading cross-functional teams.
- Strong analytical skills and ability to identify avenues for brand growth in emerging channels.
- Proficient in MS Excel and PowerPoint.
- Experience using syndicated data resources preferred.
What We Offer:
Flora Food Group offers a competitive salary range of $140K to $155K based on experience, expertise, and other legitimate factors. The position includes an annual bonus opportunity and other competitive health and welfare benefits.
Why Join Us:
At Flora Food Group, we are dedicated to building an inclusive and diverse workplace. We understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles within our organization.
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