Senior Brand Manager

1 month ago


Hackensack, New Jersey, United States Flora Food Group Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Flora Food Group. As a Brand Manager, you will be responsible for developing and executing the overall annual communications strategy and marketing plan for our Country Crock brand.

Key Responsibilities:

  • Own the development and execution of the overall annual communications strategy and marketing plan.
  • Lead packaging creative design development for product innovations and renovations.
  • Work with media agencies and colleagues to develop test and scale approaches for audience-driven digital media.
  • Create and execute custom content with digital publisher partners in the food and lifestyle space.
  • Own our branded channel strategy including website and social media handles.
  • Lead partner agencies in planning and executing all customer shopper marketing activities and national consumer promotional strategies.
  • Leverage marketing intelligence insights to synthesize and optimize activities in paid and owned media.
  • Establish and maintain brand budget and drive efficiencies on an ongoing basis.

Requirements:

  • Bachelor's degree required, MBA preferred.
  • 5-7 years of relevant experience in project management, brand management, innovation management, or management consulting in the food/consumer space.
  • Passion for marketing communication and ability to identify and develop strong creativity.
  • Love for food and a knowledge of food trends.
  • Strong project management and organizational skills.
  • Entrepreneurial mindset and an agile approach to work.
  • High level of interpersonal skills leading cross-functional teams.
  • Strong analytical skills and ability to identify avenues for brand growth in emerging channels.
  • Organizational skills and attention to detail.
  • Proficient in MS Excel and PowerPoint.
  • Experience using syndicated data resources preferred.

What We Offer:

Base salary $140K to $165K based on experience, expertise, and other legitimate, non-discriminatory factors. The position includes annual bonus opportunity and other competitive health and welfare benefits.



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