Senior Brand Manager
1 month ago
We are seeking a highly skilled Brand Manager to join our team at Flora Food Group. As a Brand Manager, you will be responsible for developing and executing the overall annual communications strategy and marketing plan for our Country Crock brand.
Key Responsibilities:
- Own the development and execution of the overall annual communications strategy and marketing plan.
- Lead packaging creative design development for product innovations and renovations.
- Work with media agencies and colleagues to develop test and scale approaches for audience-driven digital media.
- Create and execute custom content with digital publisher partners in the food and lifestyle space.
- Own our branded channel strategy including website and social media handles.
- Lead partner agencies in planning and executing all customer shopper marketing activities and national consumer promotional strategies.
- Leverage marketing intelligence insights to synthesize and optimize activities in paid and owned media.
- Establish and maintain brand budget and drive efficiencies on an ongoing basis.
Requirements:
- Bachelor's degree required, MBA preferred.
- 5-7 years of relevant experience in project management, brand management, innovation management, or management consulting in the food/consumer space.
- Passion for marketing communication and ability to identify and develop strong creativity.
- Love for food and a knowledge of food trends.
- Strong project management and organizational skills.
- Entrepreneurial mindset and an agile approach to work.
- High level of interpersonal skills leading cross-functional teams.
- Strong analytical skills and ability to identify avenues for brand growth in emerging channels.
- Organizational skills and attention to detail.
- Proficient in MS Excel and PowerPoint.
- Experience using syndicated data resources preferred.
What We Offer:
Base salary $140K to $165K based on experience, expertise, and other legitimate, non-discriminatory factors. The position includes annual bonus opportunity and other competitive health and welfare benefits.
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