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Lead Ad Operations Analyst

2 months ago

New York, New York, United States Zenith Full time
Job Overview

Company Overview:

Zenith operates as a comprehensive media agency, showcasing extensive capabilities across diverse channels and disciplines. As a member of Publicis Media, the leading media buying network in the Americas and the second globally, Zenith is recognized as "The ROI Agency." Our primary focus is on generating substantial business outcomes for our clients, ensuring that every investment we make is driven by an ROI mindset.

Position Summary:

We are in search of a professional who can swiftly contribute to our operations. This role involves leveraging industry insights to manage critical tagging, trafficking, data analysis, measurement, and partner relationships, all aimed at enhancing campaign effectiveness and cultivating advanced technical expertise. The ideal candidate will confidently engage with clients and articulate our agency's perspectives and recommendations.

Key Responsibilities:

The successful applicant will possess a comprehensive understanding of digital ad serving, measurement, and relevant technologies. Additionally, experience in data analysis, Ad Servers, and Tag Management Tools is essential. Responsibilities include:

  • Creating KPIs and providing planning support based on historical performance data.
  • Offering guidance on campaign setup, including naming conventions and tagging.
  • Serving as the escalation point for internal technology inquiries and issues.
  • Identifying efficiencies through data structuring to enhance communication for planning and analytics.
  • Collaborating with offshore trafficking and analyst teams to ensure exceptional service delivery.
  • Establishing and refining processes and training standards for operational teams.
  • Centralizing processes and technologies in collaboration with global leads.
  • Engaging proactively with partners and the industry to advance ad operations solutions based on client needs.
  • Working alongside media and analytics teams to develop and implement data management and reporting solutions.
  • Creating and enforcing standardized nomenclature for data management across the organization.
  • Coordinating with analytics teams to facilitate data integration from various sources into outsourced tools.
  • Identifying and collaborating with data and technology solution providers to enhance reporting effectiveness.
  • Supporting the scaling of analytics dashboards and data management platforms across client teams.
  • Overseeing the deployment of digital technology solutions that meet client and organizational requirements.
  • Ensuring teams utilize current tools effectively through training and adherence to best practices.
  • Evaluating technology solutions and identifying opportunities for improvement or new tool development.
  • Partnering with Digital Directors to deliver optimal products across various digital channels.
  • Representing agency needs internally and externally to align with current and future client requirements.
Qualifications:
  • B.A. or B.S. in Marketing, Advertising, or a related field.
  • Agency experience is highly preferred.
  • A minimum of 2 years of experience with trafficking systems, tagging tools, and data reporting functions.
  • Proficiency in MS Excel, including formulas and tables, is essential.
  • Experience with standard ad servers such as Google Campaign Manager is required.
  • Tagging experience is crucial.
  • Familiarity with Google CM Floodlight implementation QA and troubleshooting is necessary.
  • Strong attention to detail with the ability to quality check work for data accuracy.
  • Demonstrated management capabilities in both operational and strategic contexts.
  • Excellent interpersonal skills and the ability to integrate within a dynamic digital planning team.
  • Ability to cultivate strong relationships with technology and research partners.
  • Quick learner with new processes and technologies.
  • Detail-oriented with the ability to meet deadlines in a fast-paced environment.
  • Hands-on problem-solving skills with a proactive approach.
  • Exceptional communication skills, both written and verbal.
  • Basic SQL skills for data management are a plus.

All information will be kept confidential according to EEO guidelines.

Veterans are encouraged to apply.

Compensation Range: $70,000 - $90,000 annually. This range reflects the company's expectations for this position, which may be adjusted based on the applicant's skills, qualifications, and experience.