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Marketing Support Specialist II

3 months ago

Nashville, Tennessee, United States Caterpillar Full time

Career Area:

Sales

Job Overview:

Your Contribution Shapes the Future at Caterpillar Inc.

At Caterpillar, we are a global team dedicated not only to our work but also to each other. We are innovators, problem solvers, and builders of a sustainable future, committed to creating stronger communities. Here, we turn ideas into reality, collaborating with our customers to drive progress and innovation.

Our shared values emphasize inclusion and respect, guiding our decisions as a company and as individuals. We are devoted to assembling diverse teams that reflect the customers we serve worldwide. Joining our organization means your unique experiences and perspectives will be valued, and your contributions will be recognized in an environment where your voice matters.

About Cat Financial

Cat Financial, a subsidiary of Caterpillar Inc., is the premier manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For over four decades, Cat Financial has offered a comprehensive array of financing solutions to customers and Cat dealers for machinery, engines, solar gas turbines, and genuine Cat parts and services. With a global presence, Cat Financial operates offices and subsidiaries across various continents.

Role Responsibilities:

+ Drive marketing and sales strategies, focusing on dealer and customer engagement to enhance customer satisfaction and business growth.

+ Foster revenue growth by overseeing dealer performance in areas such as coverage, lead management, digital marketing, and sales efficiency.

+ Lead process enhancements in customer management, retail transformation, and onboarding to ensure an exceptional customer journey.

+ Support dealers in overcoming challenges related to business plan execution, operational enhancements, and target achievement.

Preferred Qualifications:

+ Experience with Power BI for dashboard creation and reporting.

+ Familiarity with Salesforce reporting tools.

Key Competencies:

Customer Orientation: Understanding customer needs and ensuring satisfaction are central to all business decisions.

Critical Thinking: Ability to analyze situations and make informed decisions using established techniques.

Effective Communication: Skill in conveying ideas clearly and interpreting information accurately.

Negotiation Skills: Proficiency in achieving mutually beneficial outcomes in negotiations.

Problem Solving: Capability to identify and resolve operational challenges using appropriate methodologies.

Relationship Management: Ability to cultivate and maintain positive relationships with clients and stakeholders.

Project Management: Knowledge of planning and executing projects efficiently to meet objectives.

Value Selling: Expertise in articulating product and service value to meet customer needs.

This job description serves as a general guide to the responsibilities associated with this position and is intended to establish the specific salary grade. It is not designed to be an exhaustive summary of all duties and efforts required of employees in this role.