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Media Planning Specialist

2 months ago

Chicago, Illinois, United States Retail Business Services Full time
Retail Business Services is seeking a skilled Media Planner to join our team. As a Media Planner, you will be responsible for managing all levels of media with an emphasis on digital media. Your primary purpose will be to develop and maintain strategic communication plans and media recommendations for a variety of clients and objectives. You will work closely with the media planning team to drive workflow with flawless quality and ensure agency deliverables to clients meet or exceed expectations and are delivered on time.

Key Responsibilities:

* Partner with Sales, Account Management, Adops, vendors and agencies to advise and recommend the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning
* Ensure account team and creative team are apprised of changes to the media plan
* Develop and foster strong relationships with internal team and media partners
* Evaluate media opportunities and present media plans and/or POVs clearly in writing and verbally
* Analyze web metrics, provide monthly campaign performance reports to clients, and recommend optimizations when appropriate to improve media performance
* Handle all digital media billing using monthly tracking reports and invoice reconciliation
* Ensure that advertising messages align with ADRM objectives
* Monitor the performance of online and offline advertising campaigns and reporting the results to vendor/cpg and internal stakeholders
* Research the current media landscape and stay up to date with the latest media trends
* Determine the most suitable media mix given the nature of each vendor/CPGs business, budget and preferred advertising media
* Building and maintaining relationships with vendor/cpgs, advertising platforms and media influencers

Requirements:

* 3 to 5 years of media planning experience in digital media
* Bachelor's degree in Marketing, Advertising, Communications or Related Field

Preferred Qualifications:

* Strong knowledge of a range of online media platforms (websites, social media, etc.) and offline media such as print, TV and radio
* Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns (Saleforce, Placement IO)
* Excellent interpersonal and communication skills
* Proven analytical and organizational skills
* Effective at working under pressure and meeting tight deadlines
* Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint)
* An independent self-starter who is self-directed yet also team-oriented
* Strong project management skills; must be well-organized with ability to multi-task on multiple projects
* Flexible and intuitive (can manage complex internal and client relationships)

If you are a motivated and detail-oriented individual with a passion for media planning, we encourage you to apply for this exciting opportunity.