Director of Enterprise Solution Marketing
19 hours ago
Gong is seeking a seasoned Director of Solution Marketing to drive the positioning, messaging, and go-to-market strategies for our enterprise software solutions. This role is critical in defining and executing marketing strategies that resonate with specific audiences, including target personas, industries, market segments, and existing customers.
Key Responsibilities- Deep Customer Knowledge: Develop a thorough understanding of our buyers' needs, goals, motivations, and technology requirements through market research, product analytics, customer interviews, and other resources.
- Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive threats, informing product positioning, marketing strategies, and product development.
- Audience-Centric Marketing: Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers, ensuring messaging aligns with their needs and pain points to drive engagement and conversion.
- Solution Positioning & Messaging: Craft clear, compelling positioning and messaging for our solutions that differentiate us in the market, working closely with Product, Sales, and Customer Success teams to ensure alignment and consistency across all touchpoints.
- Go-to-Market Strategy (GTM): Lead the development and execution of GTM strategies for new product launches, feature releases, and solution enhancements, collaborating with cross-functional teams to ensure successful market entry and ongoing adoption.
- Content and Sales Tool Development: Oversee the creation of high-impact content that supports marketing efforts, including demos, white papers, assessment tools, webinars, blogs, videos, infographics, and more, ensuring content is aligned with target audiences and reflects the brand voice.
- Sales Enablement: Partner with sales teams to develop effective tools, training, and content that empower them to communicate the value of our solutions to prospects and customers, creating and delivering presentations, sales collateral, and case studies that showcase customer success and ROI.
- Product Strategy Influence: Champion our customers' needs to inform product strategy and roadmap, working with the Product team to validate new product hypotheses and create GTM motions that can scale.
- Demand Generation and Customer Expansion Support: Develop and execute strategies to market to existing customers, driving upsell, cross-sell, and renewal opportunities, collaborating with Growth Marketing and Partner Marketing teams to drive product adoption, upsell, and expansion of new and existing features.
- Cross-Functional Collaboration: Work closely with Product, GTM, Marketing, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy.
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- 10+ years of experience in B2B marketing, with at least 5 years in a solution marketing role within an enterprise software company.
- Experience in a high-growth technology environment.
- Strong understanding of enterprise software markets, including key industries, personas, and competitive landscape.
- Experience in GTM strategy, sales enablement, and product positioning.
- Proven track record of successfully developing and executing audience-centric marketing strategies.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling narratives.
- Ability to conduct market research and competitive analysis to inform marketing strategies.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Preference to SF Bay Area, but open to other locations.
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family's needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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