Product Marketing Manager

6 days ago


Spring, Texas, United States HP Development Company, L.P. Full time
About the Role

The HP Development Company, L.P. is seeking a seasoned Principal Product Marketing Manager to join its Digital Services team. This exciting opportunity enables you to develop and deliver compelling value propositions, narratives, and content for our HP Workforce Experience Platform.

As a key member of the team, you will collaborate with business stakeholders, regional marketing leaders, insights, Marcom, and Public Relations to drive strategic marketing initiatives. Your expertise in SaaS product marketing will be pivotal in transforming the way we market this offering and connect with CIOs and IT managers.

Your primary responsibilities include synthesizing insights, competitive intelligence, and customer feedback to inform marketing strategies. You will define customer problems, work cross-functionally to ensure product-customer fit, and develop buyer graphs to inform marketing content and go-to-market strategies.

In addition, you will set vision for product naming and branding architecture, deliver portfolio and product value propositions, and provide marketing guidance to global and local teams to drive win rates for products and services.

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