MarTech Developer II
5 days ago
We are seeking a highly motivated and experienced MarTech Developer II to join our Technology team at Tailored Brands Inc. This individual will work alongside multiple teams to support Email and SMS communications by building segmentation using the Customer C360 and CDP. As a MarTech Developer II for Marketing Technologies, you will oversee and optimize the omnichannel communications for all brands and touchpoints.
Key Responsibilities
• Create and maintain visually appealing email templates using HTML/CSS, ensuring optimal rendering across various email clients and devices.
• Build and integrate transactional email workflows using REST APIs, ensuring seamless communication with other systems and applications.
• Diagnose and resolve technical issues related to HTML templates, responsive design, email testing, list segmentation, and other aspects of email execution.
• Manage the setup, deployment, and reporting of one-time and recurring email & SMS campaigns, including list segmentation, content optimization, and message personalization.
• Collaborate with Email operations, marketing, creative, data engineering, analytics, and CRM teams to develop and execute targeted email campaigns aligned with business objectives.
• Track and analyze email campaign performance metrics, identify trends, and provide actionable recommendations for optimization.
Requirements
• Bachelor's Degree or greater in Computer Science or related field.
• 5+ years of experience in email marketing, with a strong understanding of HTML/CSS and email design principles.
• 5+ years of proficiency in email marketing platforms and tools (e.g., Salesforce Marketing Cloud, Adobe, Iterable, Mailchimp, etc.).
• 3+ years of experience with building transactional email workflows using REST APIs.
• Proficiency in SQL for database querying and manipulation.
• Excellent analytical skills and ability to interpret data to inform campaign strategies.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Attention to detail and ability to manage multiple projects simultaneously.
• Experience working in the retail domain, particularly with multi-brand businesses.
• Familiarity with data analysis tools and techniques.
• Experience with email automation and personalization.
About Us
Tailored Brands Inc is North America's leading specialty retailer of menswear, famous for world-class customer service and unique offerings like tailoring and custom suits. We are emerging from the pandemic with incredible momentum, owning a unique and special market segment experiencing record-level demand. This has inspired our 3-year journey to become Legendary; an exciting strategy that leans heavily upon a strong technology foundation. With over 1,000 stores across the US and Canada, 15,000 employees, and over 35 million customers, we're the perfect size Large enough to demand leading-edge enterprise-worthy technology, but small enough to move quickly and empower our teams with significant scope & autonomy.
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