Marketing Director

2 weeks ago

Omaha, Nebraska, United States Siena Francis House Full time
Job Title: Marketing and Communications Director

Job Summary:

The Marketing and Communications Director is a key role at Siena Francis House, responsible for developing and executing a comprehensive marketing strategy to promote the organization's mission and goals. This includes creating engaging content, managing social media, and building relationships with media partners.

Key Responsibilities:

  • Develop and implement a strategic marketing plan that aligns with the organization's mission and goals.
  • Manage marketing activities within the annual budget and assist in the development of the annual marketing budget.
  • Create, deliver, edit, and optimize all marketing materials, including social media content, email campaigns, and direct mail.
  • Ensure that messages are supportive of and consistent with the organization's brand, overall mission, and annual plan.
  • Enhance stewardship of donor communications by creating digital follow-up content and campaigns for donors.
  • Identify and execute digital opportunities to inspire the community to fundraise for and partner with Siena Francis House.
  • Develop toolkits that empower constituents to fundraise digitally for events and other identified appeals/campaigns.
  • Develop and implement a social media marketing campaign to promote the organization and increase participation.
  • Coordinate and deliver email campaigns consistent with the direct mail annual plan.
  • Coordinate the writing, design, development, and distribution of all direct mail, including managing relationships with content writers and fulfillment houses to ensure proper content focus and accuracy, as well as on-time delivery.
  • Track media coverage and work to expand and build meaningful relationships with media partners.
  • Act as a media liaison, serving as the main point of contact for all media, and addressing media requests.
  • Write and disseminate all press releases, media alerts, and informational documents.
  • Prepare and create all event materials, including PowerPoints, invitations, nametags, materials, gift bags, registration lists, etc.
  • Help maintain the Siena Francis House website by creating and updating content, collaborating with the web developer when necessary.
  • Utilize assessment tools to analyze website performance and identify opportunities for improving the user experience.
  • Create a social media content calendar and develop compelling campaigns that fuel audience and traffic growth.
  • Work with various departments regarding marketing and communication needs and assist with developing specific communications, both internal and external.
  • Manage ad campaigns and digital fundraising strategies.
  • Oversee email lists, segmentation, and content development.
  • Analyze social media and email metrics, share results, and adjust strategies based on outcomes.

Requirements:

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 5+ years of related experience in marketing and communications is preferred.
  • 3+ years of related experience in non-profit agency operations is desirable.

Work Environment:

The work environment is an office setting. The position regularly requires extensive use of close vision to read correspondence and prepare reports and other appropriate communications. Must be able to push, pull, lift, and carry fifteen pounds.

Equal Employment Opportunity Employer:

Siena Francis House provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state, or local law.

E-Verify:

Siena Francis House is a participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify/employees.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to be successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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