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Influencer Marketing Specialist

2 months ago

Los Angeles California, United States Future Publishing Full time
About the Role

We are seeking a highly motivated and organized Influencer Marketing Associate to join our team at Future Publishing. As an Influencer Marketing Associate, you will play a key role in developing and executing influencer marketing campaigns across our portfolio of brands.

Key Responsibilities
  • Develop and implement influencer marketing strategies to reach our target audience
  • Identify and build relationships with relevant influencers in multiple verticals
  • Coordinate content creation and distribution efforts with influencers
  • Collaborate with the Integrated Marketing Manager and wider marketing teams to build influencer campaigns
  • Research and identify influencers who are a good fit for our target audience, negotiating rates and terms, and managing the end-to-end execution of campaigns
  • Manage influencer lists based on various niches and departments
  • Execute talent contracts and negotiations with precision and attention to detail
  • Work with the Branded Content team to create custom creative briefs for each campaign
  • Track multiple timelines and budgets to ensure campaigns stay on track and deadlines are met
  • Work cross-functionally with various Marketing teams to facilitate content approvals and provide ongoing status updates
  • Analyze and report on performance metrics during campaign to optimize performance
  • Develop detailed campaign wrap reports using CreatorIQ
  • Compile insights and share best practices across teams to help achieve the most effective campaigns
  • Develop relationships with influencers and influencer agents on behalf of Future
  • Assist with curating and briefing talent options for UGC-sourced editorial content
  • Assist during the pre-sale process in developing the influencer strategy in response to RFPs and proactive opportunities
Requirements
  • 2+ years of experience in influencer marketing or a related field
  • Knowledge of the gaming, entertainment, and tech industries
  • Ability to think creatively and develop innovative influencer marketing strategies
  • Experience managing influencer campaigns, including identifying influencers, negotiating rates, and coordinating content creation and distribution
  • Proficiency in data analysis and reporting
What We Offer
  • A competitive salary range of $62,000-$80,000
  • A hybrid work arrangement with three days from the office and two days from home
  • A comprehensive benefits package, including 401k match and health insurance
  • A share in our success through our profit pool bonus scheme
  • Unlimited vacation time to manage your workload and time