Wine Industry Brand Manager
3 weeks ago
Palm Bay International, a leading importer of fine wines and spirits, is seeking a highly skilled Brand Manager to lead the Cavit Winery portfolio. As a key member of our team, you will be responsible for driving business growth, developing brand strategies, and managing relationships with our sales force, distributors, and suppliers.
Key Responsibilities:- Develop and execute business plans to drive revenue growth and market share for the Cavit Winery portfolio.
- Collaborate with the sales team to develop and implement sales strategies, tactics, and programs to achieve business objectives.
- Manage relationships with distributors, suppliers, and other key stakeholders to ensure seamless execution of business plans.
- Conduct market research and analysis to identify trends, opportunities, and challenges affecting the Cavit Winery portfolio.
- Develop and maintain a deep understanding of the wine industry, including market trends, consumer behavior, and competitor activity.
- Work closely with the marketing team to develop and execute brand marketing strategies, including advertising, promotions, and public relations.
- Manage and analyze sales data to identify areas for improvement and develop strategies to drive sales growth.
- Collaborate with the pricing team to ensure effective pricing strategies and tactics are in place to drive revenue growth.
- Develop and maintain relationships with key accounts, including distributors, wholesalers, and retailers.
- Provide product education and training to distributors, wholesalers, and retailers to ensure they have a deep understanding of the Cavit Winery portfolio.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5-7 years of experience in the wine industry, with a focus on brand management, sales, and marketing.
- Proven track record of driving business growth and revenue expansion.
- Strong analytical and problem-solving skills, with the ability to analyze complex data and develop effective solutions.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects simultaneously.
- Fluency in MS Office and enterprise planning systems such as Cognos and Sharepoint.
- Priority setting
- Tactical execution
- Inter-personal savvy
- Managing & measuring work
- Customer focus
- Drive for results
- Process orientation
- Personal learning
- Knowledge management
- Motivating others
Palm Bay International offers a competitive compensation package, including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off, and 11 paid company holidays.
Palm Bay International is an equal opportunity employer.
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