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Senior Public Relations Manager, Fine Wine
2 months ago
Constellation Brands is seeking a highly skilled Associate Manager, Public Relations – Fine Wine to join our Wine and Spirits PR & Brand Experience team. This role will be responsible for developing and executing programs that elevate perception, increase awareness, and drive strategic messaging for Constellation's fine wine brands.
Key Responsibilities:- Partner with internal Brand Marketing team and agency partners to develop and implement compelling fine wine brand narratives across consumer channels.
- Collaborate with internal Brand Marketing teammates and external PR agency partners to develop and execute comprehensive Brand PR and Influencer Marketing programs that increase consumer awareness, stimulate trial, drive tourism, and drive revenue growth for priority brands within the company's Fine Wine portfolio.
- Assist in developing and overseeing PR and Influencer Marketing strategies that drive awareness, tourism, and consumer acquisition for winery visitor centers.
- Engage in effective media relations by building relationships with key trade, consumer, and business media outlets/reporters; identify opportunities to garner positive media coverage and work with PR agencies to plan, pitch, and target media outlets/reporters.
- Partner with winemaking team, brand partners, and agency partners to develop and execute scores and accolades strategy.
- Effectively measure and communicate the impact of Brand PR and Influencer Marketing activities on company results to key internal stakeholders.
- Experience in public relations, earned media relations, the influencer marketing space, and emerging social media channels.
- Ability to think strategically and develop measurable plans that support the company's business objectives.
- Leadership skills, executive presence, and ability to influence without authority.
- Ability to interact effectively with leaders at all levels of the organization and serve as a brand ambassador for both the Communications team and the company.
- Results-oriented, with the ability to deliver results that impact business performance.
- BS/BA degree in communications, public relations, journalism, or a related field.
- 4+ years of experience in public relations, marketing, or a related function.
- Experience in luxury consumer goods category, preferably brands with retail/hospitality footprint.
- A comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401(k), and other benefits to eligible employees.
- A dynamic and inclusive work environment that values diversity and promotes equal employment opportunities.
