Social Media Director
4 weeks ago
Overview:
The Associate Director, Social will be responsible for driving strategic social expertise within the team, developing innovative strategies to meet and exceed client business objectives, and leading tactical execution and optimization of social programs. This role will focus on optimizing, implementing, and analyzing paid social activities.
Key Responsibilities:
- Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
- Leverage social best-practices across all social tactics
- Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
- Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
- Continuously expand and develop skills by participating in ongoing training, workshops, etc.
- Support any new business pitches and related work as required
- Responsible for managing and developing social team in day-to-day workflow and career progression
Qualifications:
- 5+ years of full-cycle paid social media experience, preferably in an agency environment
- Experience applying social marketing to brand-building and direct response initiatives
- Demonstrated team management experience and leadership capabilities
- Knowledge of syndicated research tools
- Familiarity with third-party ad serving technologies
- Strong quantitative skills, including analytical abilities and math proficiency
- Demonstrated critical thinking and problem solving abilities
- Solid verbal and written communication skills
- Polished presentations skills are a must
- Ability to work successfully with teams on multiple projects under tight deadlines
- Desire to work in an industry which is constantly evolving and presenting new and unique challenges
- Ability to sell ideas clearly and deliver value
- Self-driven to meet and exceed revenue and goals for our clients
Additional Information:
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
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