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Senior Director Marketing New Product Planning and Legacy Portfolio
2 months ago
We are seeking a highly experienced Senior Director, Marketing to lead our New Product Planning and Legacy Portfolio team. This critical leadership role will be responsible for driving marketing's collaboration with business development and incubating pre-commercialization planning activities for new products, including financial forecasting.
Key Responsibilities- Lead marketing's collaboration with business development to evaluate and validate market-related assumptions, including market share, market size, gross-to-net percentage, marketing and promotional efforts, sales force costs, and contract terms.
- Review and analyze financial evaluations of potential initiatives, including Net Present Value (NPV), Return on Investment (ROI), and pay-back period.
- Drive pre-commercialization activities and create preliminary brand plans for assets in the R&D and/or BD pipeline.
- Gather and coordinate input from other teams (e.g., Market Access, Patient Services, Medical Affairs) necessary to inform pipeline and business development decisions.
- Assist in the financial modeling and development of ROI and marketing strategies for upcoming product launches, including pre-launch planning.
- Drive overall performance, the P&L, and lifecycle management for a portfolio of legacy brands, including working closely with Marketing, Sales, Market Access, Patient Services, and Operations & Analytics teams to develop key programs and initiatives.
- Support the divestment, bundling, or discontinuation of legacy brands by providing financial justifications and working closely with global Business Development and Alliance Management teams to ensure accelerated execution.
- Collaborate with procurement and brand teams to identify and leverage synergies for cost efficiencies.
- Identify and collaborate with cross-functional teams to achieve key above brand initiatives and goals.
- Monitor the latest marketing trends in the broader biotech/pharma industry and ensure marketing processes are aligned with industry best practices.
- Employ knowledge of compliance, regulatory, and legal policies for reimbursement, product coverage across channels and payers, and HCP engagements.
- Develop and implement an investment decision-making framework to optimize spending and cost-effectiveness.
- Responsible for hiring, developing, leading, and coaching team members within organization.
- Create and maintain a culture of high-performance with integrity and compliance.
- Bachelor's degree required; MBA or other advanced degree preferred.
- A minimum of 15 years of Biotech / Pharma or relevant brand management experience required.
- Brand management experience on more than one brand and in more than one major therapeutic area (e.g. Psychiatry, Mental Health Disorders).
- Experience managing across all phases of the product lifecycle.
- Breadth of experience across multiple Commercial functions (e.g. Sales, Marketing, Operations & Analytics, Patient Services, Market Access).
- Previous people management experience.
Teva Pharmaceuticals is committed to equal opportunity in employment. We are a global leader in generic medicines and a proud producer of many of the products on the World Health Organization's Essential Medicines List. Our mission is to make good health more affordable and accessible to millions around the world.
We offer a competitive benefits package, including Medical, Dental, Vision, and Prescription coverage starting on the first day. We also offer Disability and Life Insurance, Paid Time Off, 13 paid Holidays, 6% match on the 401(k), Employee Stock Purchase Plan, and Tuition Assistance.
