Marketing Specialist

5 days ago

Cedar Brook New Jersey, United States Graitec Full time
About Graitec Group

Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to create, simulate, and fabricate all the data of their projects.

The company is driving growth through three highly complementary activities:

  • Value Added Reseller of Autodesk solutions
  • Software Editor of a suite of products complementary to Autodesk solutions for the construction industry
  • Services, providing training, consulting, and support on top of the products with a consistent focus on customer satisfaction

Our team is made of more than 700 outstanding talents, distributed across our 50 offices in 14 different countries, enabling us to meet our customer needs around the globe.

The team is known for its accountability, agility, and customer centricity as well as its ambition for both business growth and impactful innovations, with more than 25% of our teams in Research & Development.

We are honored to serve more than 100,000 customers worldwide to achieve more thanks to our technologies and we are one of the largest Autodesk Partners worldwide.

About the Team Hiring:

Graitec launches an ambitious digital transformation program to revolutionize its business. You will be part of a new team of talented and agile experts to change and deploy our digital, e-commerce, and CRM ecosystems in all our geographies in Europe and North America.

Job Summary

We are looking for a talented Marketing Specialist to join our team and support the European Marketing Manager in executing strategic marketing initiatives across various channels for Europe.

The Marketing Specialist will play a crucial role in driving digital marketing efforts, lead acquisition strategies, content creation, CRM management, analytics, media PR, and event coordination.

Key Responsibilities
  • Digital:
    • Collaborate closely with the Marketing Manager Europe and Corporate team to drive the development and maintenance of the company's website.
    • Manage the execution of SEO strategies to improve website visibility and traffic.
    • Act as a facilitator for digital initiatives, fostering a digital culture within the organization.
  • Lead Acquisition Strategy:
    • Work alongside the Marketing Manager Europe to develop and maintain a webinar calendar in coordination with the sales department.
    • Localise lead acquisition campaigns to align with corporate objectives and target audience needs.
    • Assist in implementing and deploying an Account Based Marketing (ABM) strategy for long-term lead generation.
  • Content:
    • Partner with sales and product teams to produce high-quality content for website and inbound marketing efforts, including blog posts, social media content, interviews, case studies, and newsletters.
    • Translate content provided by Corporate team.
    • Ensure all content adheres to corporate guidelines and brand standards.
    • Manage Wordpress backend to create and publish pages and articles.
    • Adapt visuals from various sources for local country.
    • Localize whitepaper and documents with page layout designing software.
  • CRM:
    • Localise, adapt, and plan CRM communication campaigns in alignment with corporate objectives.
    • Assist in managing the local communication calendar for newsletters, marketing campaigns, and yearly pipeline.
    • Support efforts to improve data quality and efficiency in managing CRM data processes.
  • Analytics:
    • Monitor marketing and sales funnel metrics to track performance and optimize conversion rates across the buyer journey.
    • Implement measures to control email commercial pressure and improve overall campaign effectiveness.
  • Media PR and event:
    • Manage with the team trade shows and client workshops to promote Graitec's image and ensure a strong presence at industry events.
    • Respect of milestones and global planning.
    • Ability to work with multiple teams.
    • Ability to manage and embrace complex projects.
    • Solutions solver.
Responsibilities
  • Requirements:
    • Bachelor's in business or marketing or equivalent experience.
    • 5 years of experience.
    • Very significant experience in managing content website.
    • Experience of lead digital acquisition: SEO, SEM, LinkedIn, retargeting, social activations...
    • Experience of marketing automation tools as Dynamics/Salesforce, Hubspot CRM...
    • Experience in collaborating with sales team.
    • Experience with Adobe Suite.
  • Nice to have:
    • Knowledge of subscription business and software companies.
    • Experience with WordPress.
Qualifications
  • Required skills, abilities & qualifications:
    • Excellent and proven project management skills, working on multiple projects with a varied range of stakeholders.
    • Native Italian speaker & Very Good writing skills in English.
    • Analytical mindset and data driven.
    • Autonomy, Clarity in communication, Collaborating effectively, Driving for results, Positive energy....
Interview Process
  • To apply – Please send your application through our Career portal.
  • Screening/Get to know discussion.
  • Hiring Manager.
  • Peer of hiring manager or key stakeholder to the role from another organization.
  • Business Unit leader.

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