Senior Marketing Operations Specialist

2 weeks ago


Jersey City New Jersey, United States Verisk Full time
Job Overview

We are seeking a highly skilled Marketing Operations Specialist with substantial experience in Salesforce to become a vital part of our Marketing Operations team.

This role entails overseeing all processes related to lead and campaign records along with associated integrations, while continuously assessing the organization's requirements in alignment with the overarching marketing strategy.

This candidate should possess proven expertise in lead management processes within large enterprises and demonstrate the ability to collaborate effectively with cross-functional teams. A proactive approach to identifying lead routing challenges before they arise, a meticulous attention to lead data quality, and a solid understanding of Salesforce campaign structure and attribution best practices are essential.


Key Responsibilities

  • Oversee and manage all lead management operations within the CRM (Salesforce).
  • Ensure accuracy in lead routing, proper data entry, and adherence to established processes by lead recipients.
  • Collaborate with marketing and sales teams to comprehend, refine, and translate business requirements into effective lead processes.
  • Work alongside sales operations and IT to implement necessary adjustments in system configurations and processes.
  • Maintain data integrity, segmentation, and seamless lead data flow between applications, focusing primarily on the integration between Eloqua and Salesforce.
  • Document processes, configurations, and workflows for reference and training purposes.
  • Proactively identify and resolve technical issues, including system errors, deliverability challenges, and data inconsistencies.
  • Partner closely with sales and sales enablement teams to ensure compliance with prescribed lead-to-opportunity processes.
  • Continuously analyze the lead workflow process to recommend enhancements to procedures or system configurations.
  • Advocate for stakeholder approval and support for process or system modifications.
  • Assist in evaluating, integrating, and implementing new and existing marketing technology solutions.
  • Educate team members and stakeholders on best practices for Salesforce lead and campaign management.

This position requires a strong understanding of marketing operations and a commitment to excellence in lead management.



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