Marketing Specialist
2 weeks ago
This Is Voice is seeking an experienced and creative Marketing Specialist to join our team. The ideal candidate will play a key role in developing and executing marketing strategies that enhance our brand presence, drive engagement, and support business growth.
Key Responsibilities
- Develop and implement comprehensive marketing campaigns across various channels, including digital, social media, email, and print.
- Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies.
- Create, edit, and manage content for marketing materials, including blog posts, social media updates, newsletters, and promotional materials.
- Collaborate with the design team to create visually appealing and effective marketing collateral.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
- Manage the company’s social media accounts, including content scheduling, community engagement, and performance tracking.
- Assist in organizing and promoting events, webinars, and other marketing activities.
- Work closely with sales and product teams to align marketing efforts with business goals and product launches.
Skills, Knowledge and Expertise
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Marketing Specialist or in a similar marketing role.
- Strong understanding of digital marketing strategies and tools, including SEO, SEM, and social media marketing.
- Excellent writing, editing, and communication skills.
- Proficiency in MS Office (Word, Excel, PowerPoint) and marketing software (e.g., HubSpot, Google Analytics).
- Creative thinking and problem-solving abilities.
- Strong organizational skills and attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive healthcare benefits package.
- Retirement savings plan with company match.
- Paid vacation and holidays.
- Opportunities for professional growth and development.
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