Senior Strategic Events Director

3 weeks ago

Palo Alto, California, United States Workato Full time
Unlock New Value as a Senior Strategic Events Manager

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, we help businesses globally streamline operations by connecting data, processes, applications, and experiences.

We empower organizations of every size to unlock new value and lead in today's fast-changing world. Learn how Workato helps businesses achieve more at workato.com.

Why choose us?

We believe in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

We also prioritize balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If you're passionate about creating unforgettable experiences, please submit an application. We look forward to getting to know you

Also, feel free to check out why:

  • Business Insider named us an 'enterprise startup to bet your career on'
  • Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
  • Quartz ranked us the #1 best company for remote workers
Job Description

You will play a key role in delivering high-impact events that drive engagement, enhance brand awareness, and generate new business opportunities. This includes major conferences, product launches, and regional city tours.

Your responsibilities will include:

  • Event Strategy
    • Develop, strategize, and lead Workato's high-impact events, including major conferences, product launches, and the flagship Workato customer conference.
    • Expand the Workato customer conference globally, adapting and scaling it to suit regional needs.
    • Drive community building through events that foster long-term customer relationships and active engagement.
  • Elevate the Event Brand and Experience globally
    • Partner with brand, product marketing, and regional marketing teams to ensure consistent, cohesive brand messaging across all major global events.
    • Design differentiated, impactful event experiences that build lasting connections with current and potential clients and partners.
  • Vendor & Stakeholder Management
    • Build and maintain strong relationships with senior leaders and key stakeholders, regularly sharing insights, priorities, and event performance.
    • Oversee and maintain positive relationships with external partners, agencies, and vendors to ensure seamless event execution and alignment with Workato's brand standards.
  • Maximize ROI and Performance Tracking
    • Negotiate favorable vendor contracts, monitor budget utilization, and maximize ROI across all events.
    • Develop and manage KPIs to measure event success, track attendee satisfaction, and enhance brand engagement, using insights to drive continuous improvement.
Requirements
  • A minimum of 8 years in marketing, with a leadership role overseeing global events, executive programs, or community management.
  • A background in B2B marketing within the cloud, enterprise SaaS, or software industry, focusing on IT audiences.
  • A proven record of executing customer conferences across diverse geographies and languages.
  • A willingness to travel up to 30% locally and internationally for event oversight and team collaboration.
  • Proficiency in platforms Marketing automation platform (e.g., Marketo), CRM systems (e.g.: Salesforce) and event platforms (e.g., Bizzabo, Cvent, Zoom webinar etc.)
Salary Information

The estimated salary range for this position begins at $135,000 plus variable, benefits, perks, and equity. For California applicants, the pay starts from here.

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