Strategic Events Manager

3 days ago

Palo Alto, California, United States Workato Full time

About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, it helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world.

We're committed to fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We're driven by innovation and looking for team players who want to actively build our company.

We also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

We've received recognition from prominent industry leaders, including:

  • Business Insider named us an "enterprise startup to bet your career on"
  • Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
  • Quartz ranked us the #1 best company for remote workers

Job Description

We're seeking an experienced and creative Senior Strategic Events Manager to deliver high-impact, memorable experiences that align seamlessly with our brand and organizational goals. In this role, you will plan, organize, and execute a range of in-person events—from major tier-1 events like product launches and thought leadership conferences to Workato's flagship annual conference and regional city tours.

You'll play a key role in crafting unique regional experiences that drive engagement, enhance brand awareness, and generate new business opportunities.

The responsibilities of this position include:

  • Events Strategy
    • Develop, strategize, and lead Workato's high-impact events, including major conferences, product launches, and the flagship Workato customer conference.
    • Expand the Workato customer conference globally, adapting and scaling it to suit regional needs.
    • Drive community building through events that foster long-term customer relationships and active engagement.
  • Elevate the Event Brand and Experience globally
    • Partner with brand, product marketing, and regional marketing teams to ensure consistent, cohesive brand messaging across all major global events.
    • Design differentiated, impactful event experiences that build lasting connections with current and potential clients and partners.
  • Vendor & Stakeholder Management
    • Build and maintain strong relationships with senior leaders and key stakeholders, regularly sharing insights, priorities, and event performance.
    • Oversee and maintain positive relationships with external partners, agencies, and vendors to ensure seamless event execution and alignment with Workato's brand standards.
  • Maximize ROI and Performance Tracking
    • Negotiate favorable vendor contracts, monitor budget utilization, and maximize ROI across all events.
    • Develop and manage KPIs to measure event success, track attendee satisfaction, and enhance brand engagement, using insights to drive continuous improvement.

This role requires:

  • 8+ years in marketing, with a minimum of 3 years in a leadership role overseeing global events, executive programs, or community management.
  • Background in B2B, ideally within the cloud, enterprise SaaS, or software industry, focusing on IT audiences.
  • Proven record of executing customer conferences across diverse geographies and languages.
  • Willingness to travel up to 30% locally and internationally for event oversight and team collaboration.
  • Proficiency in platforms Marketing automation platform (e.g. Marketo), CRM systems (e.g: Salesforce) and event platforms (e.g. Bizzabo, Cvent, Zoom webinar etc.).

This is a challenging yet rewarding role for someone who thrives in fast-paced environments and prioritizes effectively. You should be meticulous in planning, execution, and follow-up to ensure flawless event delivery. You should also have the ability to manage change and ambiguity with an action-oriented plan.

Salary and Benefits

The estimated salary for this role starts at $135,000 plus variable, benefits, perks, and equity. If you are located in California, please note that the pay begins at $135,000 plus variable, benefits, perks, and equity.

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