Regional Marketing Lead LATAM

4 days ago


Chicago, Illinois, United States PMI (Project Management Institute) Full time
Regional Marketing Lead LATAM

Are you a marketing professional looking to make a difference in the LATAM region? We're seeking an experienced Regional Marketing Lead to join our team at PMI.

About the Role

The Regional Marketing Lead LATAM will be responsible for executing the regional marketing strategy and plan, working closely with the central marketing team to ensure region representation in larger marketing initiatives. You will provide a consistent approach to improve brand impact and efficiency, driving regional growth and revenue.

Key Responsibilities
  • Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.
  • Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance.
  • Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement and support for new sales pipeline growth with the sales teams.
  • Manage direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
  • Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD.
  • Provide line management support to Regional Marketing, coaching, developing, guiding, and being a point of escalation.
  • Define the activities that are locally meaningful, establish awareness of PMI, and focus on lead generation.
  • Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives.
Requirements
  • Experience and knowledge of performance marketing especially in the LATAM region.
  • Knowledge of media planning, buying, optimization of campaigns to drive better performance.
  • Experience of analyzing data that represents marketing performance for sales.
  • Proficiency in English and preferably Spanish fluency.
What We Offer

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety, and well-being come first, and we believe that you should have time for your work, but you should also have time for you.

Join us and you'll get:

  • An excellent total package, with compensation and benefits based upon your geographic location.
  • Skill development opportunities, to help you grow now and into the future.
  • Access to a global network, to enrich your professional experience.
  • Flexible options to help balance work time and your time.
  • Award and bonus opportunities.


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