Digital Marketing Analyst
4 weeks ago
We are seeking a highly motivated and detail-oriented Digital Marketing Analyst to join our team at Anatomage. As a Digital Marketing Analyst, you will be responsible for monitoring and tracking the performance of digital media campaigns, including paid and organic media, email, and web.
You will analyze campaign performance and present actionable insights and recommendations to stakeholders. Additionally, you will create dashboards and automated reports to monitor and communicate campaign and website performance in real-time.
Utilizing Google Analytics and other relevant tools, you will collect and analyze data related to website traffic, user engagement, conversion rates, and other key performance indicators.
Furthermore, you will monitor and optimize on-page SEO (title tags, meta tags, images, and text attributes), and develop strategies to improve site score, rankings, links, and web traffic.
As a Digital Marketing Analyst, you will conduct in-depth market research, including identifying industry trends and competitive landscapes, analyze data, and provide valuable insights to drive strategic digital marketing initiatives.
We are looking for a candidate with excellent written and verbal communication skills, strong analytical skills, attention to detail, and the ability to multitask.
Proficiency in the following marketing technologies is preferred:
- Ad Platforms: Google, LinkedIn, Facebook, Instagram, Twitter
- Analytics & Reporting: Google Analytics
- Communication: Google Workspace, MailChimp, Asana, Zoom
- SEO: Search Console, SEMrush, Moz, Ahrefs
- Website & Design: WordPress, Google Tag Manager
Minimum Education and Experience Required:
- Bachelor's degree in Business, Marketing, Communications, or a related field
- 1-2 years of prior work experience with similar responsibilities
- Experience working within the educational or healthcare industry preferred
Qualities We Look For:
- Open to feedback and always looking for ways to improve
- Up to date with the latest digital trends and willing to learn more about the various areas of marketing
- Quick learner and effective communicator
- Highly motivated and detail-oriented
We offer a competitive salary and benefits package, including health, dental, and vision care for you and your family, 401K savings plan with employer matching, generous PTO leave and paid holidays, casual work culture, daily catered lunches and free snacks, and on-site gym.
Anatomage is an Equal Employment Opportunity employer. We do not offer H1B Sponsorship at this time. Local candidates preferred.
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