Consumer Goods Marketing Specialist
7 days ago
Job Summary:
Culligan is seeking a skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing product launch plans, managing product positioning and messaging, and analyzing consumer insights to drive innovation.
Key Responsibilities:
- Product Launch Strategy: Partner with the Product Marketing Director to develop and execute product launch plans, including market research, product positioning, and messaging.
- Product Positioning and Messaging: Develop and maintain product positioning and messaging across all consumer touchpoints, including product packaging, advertising, and digital assets.
- Consumer Insights: Analyze consumer insights to identify new product innovation territories and concepts, and develop recommendations for product development and launch.
- Pricing and Portfolio Management: Support the Director and product development team in defining pricing and portfolio mix to deliver on market share and margin targets.
- Product Communications: Collaborate with Product Development to develop and validate product claims and messaging, and create strategic product toolkits for stakeholders.
- Post-Launch Evaluation: Conduct post-launch evaluation and analysis of new product sales performance and marketing activities, recommending improvements and evolution of activities.
Requirements:
- Bachelor's degree in Marketing or a related field; MBA is a plus.
- Proven experience (4+ years) in brand/product marketing or new product innovation, with responsibility for innovation pipeline, product positioning, and product communications within the consumer goods/durables industry.
- Ability to synthesize complex product features into compelling and desirable consumer benefits.
- Experience leveraging consumer insights to develop innovation territories, product positioning, and breakthrough packaging design.
- Demonstrated success in developing and executing effective product launch plans.
- Ability to manage several projects in parallel, navigating a complex cross-functional matrix.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Experience analyzing syndicated data (Nielsen, IRI, NPD) and consumer insights into actionable recommendations.
- Exceptional communication and cross-functional leadership capabilities.
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