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Senior Marketing Specialist

2 months ago

Oshkosh, Wisconsin, United States Experimental Aircraft Association , Inc. Full time

Are you passionate about working with dedicated individuals? The Experimental Aircraft Association (EAA) is a collective of aviation aficionados who share a love for flying, constructing, and refurbishing recreational aircraft. As the sole organization of its kind, EAA provides a distinctive mix of enjoyment and community spirit. Our mission is to broaden our dynamic aviation network. Each year, we organize a major aviation event that draws a significant audience and numerous aircraft. Becoming a member of EAA means joining a prestigious organization with an attractive benefits package that starts immediately, including access to the EAA Flying Club, opportunities for career growth, and exciting incentives. If you are eager to contribute and engage in a vibrant aviation community, we would be delighted to connect with you.

To gain insight into the EAA culture, we encourage you to watch our introductory video.

POSITION OVERVIEW

The Senior Marketing Specialist will oversee comprehensive promotional initiatives for essential programs at EAA. This role involves developing strategies that align with organizational objectives, executing campaigns, and analyzing outcomes. The ideal candidate will utilize their previous experience and implement best practices across various channels, including but not limited to email marketing, websites, print media, social platforms, advertising, digital promotions, and events.

KEY RESPONSIBILITIES

  1. Oversee intricate, multi-channel marketing initiatives with professionalism and expertise.
  2. Collaborate with program managers to guide projects from inception to completion while providing strategic direction and insights aligned with the organization's goals.
  3. Conduct research, analyze, and synthesize data to formulate recommendations, plans, and proposals; provide conceptual guidance for online and offline materials and campaigns that yield results.
  4. Accountable for marketing strategies, creative briefs, content schedules, and performance metrics and reports.
  5. Exhibit proficiency in time management, budgeting, and program oversight with internal and external stakeholders, prioritizing projects across various departments.
  6. Maintain relationships with program managers, internal teams, and occasionally external vendors.
  7. Support promotional and operational aspects of internal and external events.
  8. Compose, proofread, and edit engaging promotional content for a diverse range of materials, including but not limited to advertising, direct marketing, websites, e-newsletters, and social media.
  9. Make annual budget recommendations across channels to support program objectives; manage individual program budgets throughout the year.
  10. Adhere to EAA's brand strategy and uphold brand integrity across all marketing initiatives and communications.
  11. Embrace and support the EAA mission while practicing safety in the workplace and aviation environment.
  12. Perform additional duties as assigned.
MINIMUM REQUIREMENTS
  • Bachelor's degree in communications, journalism, business, or marketing.
  • Four or more years of experience in print and digital media creation.
  • Proficient in Microsoft Office Suite or related software.
  • Strategic thinker capable of developing and prioritizing a range of potential solutions.
  • Results-driven team player with the ability to collaborate effectively to maximize return on investment.
  • Exceptional interpersonal skills; must demonstrate credibility, good judgment, honesty, and integrity.
  • Proven ability to understand, learn, and adapt to evolving technologies.
  • Ability to generate and deliver persuasive and clear verbal and written communications.
  • Proactive in problem-solving with enthusiasm and a positive attitude.
  • Active listening skills with the ability to identify areas for improvement, create action plans, and achieve results.
  • Ability to maintain confidentiality and exercise sound judgment.
  • Demonstrated capability to thrive in a dynamic, fast-paced environment.
  • Ability to perform under pressure and deliver communications within tight deadlines.
  • Proven ability to work independently with minimal supervision.
  • Willingness to travel up to 5%.
PREFERRED QUALIFICATIONS
  • Experience in a creative or agency setting preferred.
  • Background in fundraising or philanthropy preferred.
  • Familiarity with the aviation industry.
  • Experience with data analysis tools such as Tableau, Google Analytics, and project management software like Asana.
  • Experience in brand management.