Senior App Marketing Leader
6 days ago
Dow Jones & Company, Inc. is seeking a seasoned professional to join our team as a Senior Director, WSJ Mobile/App Marketing. This leadership role will focus on expanding The Wall Street Journal's paid customer base and revenue through strategic marketing initiatives.
We are looking for an experienced leader who can develop and execute global subscription growth strategies, working closely with cross-functional teams to ensure alignment and achieve strategic goals. As a champion for the customer, you will promote a customer-first mindset and ensure that key audience segments are embedded within full-funnel marketing campaigns and initiatives.
With a strong background in digital marketing and strategy, you will analyze data, insights, and performance to inform and develop strategies that drive revenue and subscription growth. You will also work closely with the data science and analytics team to identify trends and opportunities that support business cases to accelerate subscriber and revenue growth.
This is a leadership role that requires a strong background in digital marketing and strategy, as well as excellent communication and negotiation skills. If you have a proven track record of leading the execution of complex projects and have a passion for innovation and growth, we encourage you to apply.
About Your Salary:$170,000 - $210,000
About Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
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