Senior Digital Marketing Analyst

3 hours ago


Tampa, Florida, United States IRONMAN Full time
Main Responsibilities:

The Senior Digital Marketing Analyst will be responsible for analyzing website data, marketing campaigns, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve marketing performance.

This role requires strong project management skills, multichannel thinking, organization, analytical aptitude, teamwork, and confident leadership to every problem or opportunity.

Key Duties and Responsibilities:
  • Utilize Google Analytics and other relevant tools to collect and analyze data related to website and app traffic, user engagement, conversion rates, and other key performance indicators.
  • Provide reporting, analysis, and insights across all channels, including email, paid media, push notifications, web, and app to inform stakeholders of campaign performance and optimization opportunities.
  • Develop and implement A/B tests and other experiments to optimize conversion funnels, landing pages, and product displays.
  • Maintain ongoing monitoring dashboards and support stakeholders in self-service of information from baseline dashboards to drive data-driven decision making.
  • Analyze online user behavior and optimize the customer journey to increase conversion rates.
  • Utilize HubSpot's analytics tools to monitor campaign data, conversion rates, lead generation, and other key performance metrics.
Requirements:
  • Bachelor's degree is required.
  • 3-5 years of experience as a Digital Marketing Analyst or similar role.
  • Experienced Google Analytics, Google Tag Manager user.
  • Good technical problem-solving and interpersonal skills necessary to assist others in problem resolution.
  • Able to work in a fast-paced, team environment.
  • Excellent oral and written communications skills.


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