Marketing Communications Specialist
4 weeks ago
Astec Industries is a global, environmentally focused infrastructure and manufacturing company that designs and builds innovative products for various industries. Our mission is to leverage cutting-edge solutions and technologies to serve customers worldwide.
About the Position
The marketing coordinator will play a crucial role in maintaining a consistent brand image through website maintenance, PR, and marketing materials. Key responsibilities include:
Developing strategic marketing plans and activities
Implementing marketing plans that incorporate print, broadcast, and online content
Creating, maintaining, and strengthening the organization's overall brand through various media channels
Providing support with organizing trade show displays and materials
Maintaining confidentiality of sensitive information
Key Activities & Responsibilities
Communicating with trade publications regarding ad placements
Implementing yearly media plans
Approving incoming invoices for ad placements
Monitoring media coverage and safeguarding the company logo
Analyzing website performance using Google Analytics
Researching competitors and providing analysis
Assisting with meeting planning and event coordination
Developing customer testimonials
Managing marketing material inventory and distribution
Maintaining and organizing graphic libraries
Assisting with trade show planning and logistics
Updating and maintaining promotional item databases
Managing employee apparel and online presence
Ensuring timely updates to marketing materials on the company website
Assisting with social media management, including corporate Facebook, YouTube, Twitter, and LinkedIn pages
To be successful in this role, you should possess:
A Bachelor's degree in Marketing, Communications, or a related field
Proficiency in Microsoft Office, Microsoft Outlook, and Adobe Creative Suite
Experience with social media platforms, including YouTube, Facebook, Twitter, and LinkedIn
Excellent communication skills (verbal and written)
Strong organizational skills and attention to detail
Mechanical aptitude, as the ideal candidate should understand products and services
Astec Industries is committed to designing and building innovative products that meet the needs of our customers. If you are a motivated and detail-oriented individual with a passion for marketing and communications, we encourage you to apply for this exciting opportunity.
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