Marketing Communications Specialist
4 weeks ago
Astec Industries is a global, environmentally focused infrastructure and manufacturing company of asphalt road building and aggregate processing. Our mission is to design and build innovative products for the industries we serve. Leveraging cutting-edge solutions and technologies, we serve customers worldwide.
About the Position
The marketing communications specialist will assist in maintaining a consistent brand through website maintenance, PR, and marketing materials. Key deliverables include:
- Developing strategic marketing and activities
- Implementing marketing plans that include print, broadcast, and online content
- Creating, maintaining, and strengthening the organization's overall brand through all media avenues
- Providing support with organizing trade show display and materials
- Maintaining strict confidentiality of sensitive information
Key Activities & Responsibilities
- Communicating with trade publications regarding the placement of ads
- Implementing yearly media plans
- Approving incoming invoices for ad placements
- Media monitoring (saving articles, researching online mentions)
- Safeguarding and monitoring the logo and its use through publications internal and external
- Monthly analysis for website Google Analytics
- Researching competitors and providing analysis
- Providing assistance in meeting planning and event coordination
- Assisting in working with customers to develop testimonials
- Managing marketing material inventory and distribution
- Maintaining and organizing graphic library
- Assisting with trade show planning
- Ordering and organizing trade show display and materials
- Updating and maintaining promotional item database
- Managing employee, online, and show apparel
- Keeping updated marketing materials available on the website
- Assisting with aspects of social media including but not limited to maintaining corporate Facebook, YouTube, Facebook, Twitter, and LinkedIn pages
Requirements
- Bachelor's degree in Marketing, Communication, or similar field
- Proficiency in Microsoft Office, Microsoft Outlook, and Adobe Creative Suite required
- Experience using social media outlets such as YouTube, Facebook, Twitter, and LinkedIn is necessary
- Excellent communication skills (verbal and written)
- Mechanical aptitude is preferred as the ideal candidate will need to understand products and services
- Strong organizational skills and attention to details required
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