Senior Media Coordinator, Display

2 weeks ago


New York, New York, United States Dentsu McGarry Bowen LLC Full time

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Manager, Display to join our team at Dentsu McGarry Bowen LLC. As a key member of our display team, you will be responsible for assisting with the management and execution of display campaigns and strategies for one of our largest clients, a global tech giant.

Key Responsibilities

  • Oversee the tactical execution of all display campaigns, ensuring timely and accurate delivery of campaign assets and data.
  • Traffic and manage campaign processes, including campaign setup, trafficking, and optimization.
  • Report on campaign results, gather data analysis, and participate in meetings to ensure campaign success.
  • Develop accurate project plans to update clients on the status of campaigns, ensuring transparency and communication.
  • Analyze the value and applicability of media vehicles and tactics for recommendations, ensuring optimal campaign performance.
  • Understand clients' brands, structure, and industry, as well as project goals, to provide tailored solutions.
  • Work collaboratively with cross-functional teams to achieve results, including client services, media, and creative teams.
  • Build relationships across client services teams and with clients, ensuring exceptional service and support.
  • Help with client interactions, including meetings and QBRs, to ensure seamless communication.
  • Work with other channels, including video and programmatic, to execute campaigns and optimize performance.
  • Work with varying media partners to execute campaigns, report on performance, and brainstorm optimizations.

Requirements

  • At least 2 years of experience working on large-scale display campaigns.
  • Familiarity with campaign management/ad serving technology (DCM, DCO solutions).
  • Knowledge of data management platforms (DMPs) (a plus).
  • Experience with e-commerce/DR media (a plus).
  • Working knowledge and effective vocabulary across display, video, and programmatic media buying.
  • Experience with planning tools such as Comscore (a plus).
  • Experience with billing platforms such as Mediaocean (a plus).

About Us

Dentsu McGarry Bowen LLC is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.



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