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Digital Engagement Strategy Director

2 months ago

Chicago Illinois, United States McDonald's Corporation Full time
About the Role

This is a key position within McDonald's Corporation, reporting to the Senior Director of Digital Engagement Strategy. The successful candidate will be responsible for driving the development and execution of the company's digital engagement strategy, with a focus on creating meaningful value for customers and driving sustainable growth for the business.

Key Responsibilities
  • Support the Senior Director in evolving the consumer platform strategy to achieve the company's 250 million customer ambition by 2027.
  • Demonstrate thought leadership in the digital landscape, providing a beyond three-year view to shape future priorities.
  • Lead the development of the Next Gen Loyalty partnership strategy, with a focus on the go-to-market commercial model.
  • Help build a compelling narrative to support all system touchpoints on the digital engagement strategy.
  • Collaborate with product and tech teams to identify opportunities to improve active user engagement and NPS across the full customer journey.
  • Develop an initial framework model to support markets in selecting and activating local partners.
  • Support the Senior Director and product teams in prioritizing future capabilities to support the company's ambition and address wider business challenges.
Requirements
  • Strong relationships with global teams and peers in markets, influencing key decision makers across the enterprise.
  • Confident digital practitioner with a track record of working in fast-paced and complex environments.
  • Ability to establish a strong and mutual working partnership with the Director of Global Loyalty Strategy.