Senior Transformation Manager

1 week ago

New York, New York, United States Merkle Full time
Job Overview

Company Overview:
Merkle is a premier data-centric, technology-driven global performance marketing agency, renowned for delivering tailored customer experiences across various platforms and devices. With over three decades of expertise, we have collaborated with Fortune 1000 companies and leading nonprofit organizations to enhance the value of their customer portfolios. Our foundation in data, technology, and analytics equips us with unparalleled insights into consumer behavior, enabling us to craft effective people-based marketing strategies. Our comprehensive capabilities in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology empower us to drive superior marketing outcomes and competitive edge. With a workforce exceeding 16,000, Merkle is headquartered in Columbia, Maryland, with additional offices across the US, Europe, and Asia. In 2016, we became part of the Dentsu Aegis Network.

Position Summary:
The Senior Transformation Manager will be an integral part of a skilled team of consultants and marketers dedicated to advancing Merkle clients' marketing maturity through data-driven, customer-focused initiatives, processes, and technology solutions.

The Senior Transformation Manager plays a pivotal role within our Transformation & Consulting team, ensuring that our recommendations are grounded in a profound understanding of our clients' business and strategic goals. This position requires the ability to cultivate strong relationships, establishing oneself as a trusted advisor to both clients and the Merkle team. Candidates must exhibit analytical and creative thinking, demonstrating agility in addressing client challenges. As a vital contributor within a team, the ability to inspire belief in proposed ideas and drive them to execution is essential.

Key Responsibilities:

  • Collaborate with consulting delivery leads to manage individual consulting workstreams and deliverables, often in conjunction with concurrent Merkle data and technology teams.
  • Facilitate client discovery sessions using techniques such as interviews, document reviews, client questionnaires, or marketing data analysis.
  • Utilize proprietary tools to conduct customer-centric capability assessments and develop strategic blueprints.
  • Conduct thorough market and competitive research to identify trends, benchmarks, and best practices that inform our recommendations.
  • Create customer journey maps based on market and customer insights to define innovative omnichannel experiences that generate additional business value.
  • Lead the discovery, prioritization, and development of customer use cases (B2B, B2C), supporting visioning and prioritization workshops.
  • Identify and establish new processes to facilitate marketing transformation initiatives.
  • Develop executive-level presentations that synthesize discovery findings into cohesive themes driving client recommendations and decision-making.
  • Plan and conduct business prioritization workshops, employing a mix of quantitative and qualitative methodologies to select top recommendations.
  • Create multi-year roadmaps to guide client implementation, collaborating with data and technology teams to identify key dependencies and sequencing of recommendations.
  • Ensure that meaningful client value is delivered through a combination of best-practice solutions, skills, capabilities, and innovative thinking.
  • Identify critical data points and metrics to demonstrate the impact of our strategies on the client's business.
  • Support business development efforts, including opportunity identification, proposal creation, and other pursuit activities.
  • Build and maintain relationships with internal Merkle teams (account management, operations, technology, analytics, etc.) and partner agencies to assess the feasibility of cross-channel recommendations and plans.

Qualifications:

  • Bachelor's Degree required.
  • 7+ years of cross-industry consulting experience in digital transformation roles or integrated marketing strategy.
  • 5+ years of experience in a top-tier consulting firm and/or digital marketing agency.
  • Proven understanding of the end-to-end consulting approach to address client challenges—from design and development to strategy execution.
  • Familiarity with marketing technologies (AdTech/MarTech) to orchestrate and activate customer experiences.
  • Experience in leading and delivering complex projects, providing actionable solutions for clients.
  • (Preferred) Prior experience in developing or implementing B2B marketing solutions and strategies, including Account-Based Marketing (ABM).
  • (Preferred) Experience in banking, financial services, insurance, or wealth management.
  • Hands-on experience utilizing data and research to inform decisions, with some knowledge of data and analytics strategy.
  • Strong writing, presentation, and client-facing communication skills.
  • Ability to translate data analysis into actionable marketing recommendations and presentations—proficiency in PowerPoint required.
  • Capability to leverage business acumen to identify new business and marketing opportunities.
  • Self-starter with high intellectual curiosity, drive, determination, and persuasive skills.
  • Problem-solving mindset; thrives in dynamic and fast-paced environments, as well as in informal, loosely structured, and creative settings.
  • Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
  • Willingness to travel approximately 20%-30% (contingent on client comfort level).

Additional Information:
The anticipated salary range for this position is $94,000 - $152,375, based on various factors including relevant experience, knowledge, skills, and other legally permissible considerations. A comprehensive benefits package, including medical, dental, vision, 401(k) matching, paid time off, and more, is also available.

About Dentsu:
Dentsu serves as an integrated growth and transformation partner for leading organizations worldwide. Established in 1901 in Tokyo, Japan, and now operating in over 145 countries and regions, Dentsu has a proven history of fostering innovations and leveraging the talents of its global network to create impactful growth solutions for clients. Dentsu delivers comprehensive experience transformation (EX) by integrating services across Media, CXM, and Creative, while its business transformation (BX) mindset challenges the limits of transformation and sustainable growth for brands, individuals, and society.

Dentsu is committed to being a force for good—for our people, clients, industry, and society. We prioritize our people, fostering an environment for growth, understanding, and learning. We embrace diversity in our mindset, solutions, and teams to cultivate an inclusive, equitable, and culturally fluent atmosphere, enhancing collaboration and driving better outcomes for all.

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