Marketing Communications Director

3 weeks ago


Daytona Beach, Florida, United States Bethune-Cookman University Full time
Bethune-Cookman University

Job Summary:
The Director for Marketing and Communications will develop a comprehensive communications and marketing strategy to increase Bethune-Cookman University's regional and national visibility and reputation. This role will provide vision and direction for a bold and innovative communications and marketing plan, reflecting the achievements and aspirations of one of the region's most historic universities.

Key Responsibilities:
Participate in strengthening the University's website
Counsel the President on the strategic direction and integration of executive communications
Write internal and external correspondence on behalf of the University
Prepare expert PowerPoint presentations and Excel spreadsheets as supporting documentation
Oversee proactive media relations and internal communications programs that are aligned and deliver consistent messages
Proactively promote university faculty and other leaders in the media
Develop strategies to showcase student and alumni achievements, working closely with key stakeholders
Collaborate with internal legal counsel and external media consultants while exercising sound judgment in responding to inquiries from the news media
Build a proactive comprehensive marketing and communications strategy based on institutional priorities and major university strategic initiatives
Identify core messages that leverage and emphasize B-CU's unique strengths and academic programs, differentiating B-CU from its peers
Review and update university communications and marketing plans, utilizing print and digital mediums, advertising, social media, and media relations efforts to increase the understanding of and support for Bethune-Cookman University
Have a thorough understanding and ability to utilize the newest and most popular social media platforms among prospective B-CU students
Work collaboratively with the Division of Enrollment Management to develop branding strategies to support outreach to prospective students that encourages interested students to commit to enrolling
Align concepts with the Division of Institutional Advancement to develop branding strategies that engage alumni and portray the legacy, pride, and values of B-CU that will appeal to major donors

Requirements:
Master's degree is required
7-10 years of Marketing and Communications experience
Portfolio of video, print, and social media products
Strong oral and written communication skills
Demonstrated expertise in creative marketing campaigns using analytics, technology, social media, and audio/video camera and post-production equipment
Must be results-oriented with a demonstrated ability to work well with people at all levels of an organization
Must demonstrate mature judgment and possess the ability to develop relationships with diverse constituencies
Excellent computer skills including Microsoft Office and PowerPoint
Google Suite (Gmail, Docs, Sheets, Slides, Forms, Meet, Analytics, etc.)
Videoconferencing technology such as Zoom, Google Meets, Microsoft Teams
Graphics software and websites and visual editing design tools
Project Management Technology
Banner/display ad solution
Social Media Platforms (Facebook, Twitter, Instagram, Snapchat, TikTok, Periscope, and similar apps)

Preferred Qualifications:
Marketing and Communications in an institution of Higher Education
Advanced degree
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc.) or similar software
Database software
Customer Relationship Management software

  • Daytona Beach, Florida, United States Bethune-Cookman University Full time

    Job SummaryThe Director of Marketing and Communications will develop and implement a comprehensive marketing and communications strategy to increase the visibility and reputation of Bethune-Cookman University. This includes creating and executing plans to amplify the university's themes and goals, enhance enrollment and student recruitment, and position the...


  • Daytona Beach, Florida, United States FPI Management, Inc. Full time

    Job DescriptionAt FPI Management, Inc., we are seeking a highly skilled and experienced Affordable Housing Assistant Community Director to join our team. As a key member of our property management team, you will be responsible for assisting the Community Director in the day-to-day operations of our multifamily properties.Key Responsibilities:Assist the...

  • Marketing Director

    3 weeks ago


    West Palm Beach, Florida, United States RREMC Restaurants Full time

    Marketing Director Job DescriptionThe Marketing Director will oversee the entire marketing department at RREMC Restaurants. This role involves developing and executing marketing strategies and products for our growing organization. The Marketing Director will assess and create the company's marketing plan and strategy, and plan, coordinate, and direct...


  • Delray Beach, Florida, United States Bella Mar at Delray Beach Full time

    Job Title: Director of Sales and MarketingWe are seeking a highly skilled and experienced Director of Sales and Marketing to join our team at Bella Mar at Delray Beach. As a key member of our leadership team, you will be responsible for developing and implementing sales and marketing strategies to drive occupancy and revenue growth.Key...

  • Marketing Director

    4 weeks ago


    Delray Beach, Florida, United States Century International A Full time

    About the RoleCentury International A is seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies to increase brand awareness, drive sales, and build customer relationships.Key ResponsibilitiesDevelop and execute...

  • Marketing Director

    4 weeks ago


    West Palm Beach, Florida, United States RREMC Restaurants Full time

    Marketing Director Job DescriptionThe Marketing Director will oversee the entire marketing department, developing and executing marketing strategies and products for RREMC Restaurants. This role involves assessing and creating the company's marketing plan and strategy, as well as planning, coordinating, and directing marketing efforts.Key...

  • Marketing Director

    3 weeks ago


    Pompano Beach, Florida, United States Zomee Full time

    Marketing DirectorZomee is seeking a seasoned marketing professional to lead our marketing efforts. As a key member of our team, you will be responsible for developing and executing our marketing strategy, leveraging data and customer insights to drive business growth.Key Responsibilities:Lead and manage the marketing team, collaborating with external...

  • Marketing Director

    4 weeks ago


    West Palm Beach, Florida, United States RREMC Restaurants Full time

    The Marketing Director will oversee the entire marketing department, ensuring the development of marketing strategies and products for RREMC Restaurants. This role involves assessing and creating the company's marketing plan and strategy, as well as planning, coordinating, and directing marketing efforts. The Marketing Director will conduct competitor...


  • Palm Beach, Florida, United States RogueSearch Full time

    Division Director of Marketing RoleAbout the OpportunityRogueSearch is seeking a seasoned Division Director of Marketing to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy to deliver qualified leads and meet Division net...

  • Marketing Director

    4 weeks ago


    Delray Beach, Florida, United States Century International A Full time

    About Century International AAt Century International A, we're committed to providing unique and affordable products to the American collector, hunter, and target shooter. As our Director of Marketing, you'll play a key role in executing our marketing efforts, managing the message, budget, and effectiveness, and making course corrections as required.Key...


  • Vero Beach, Florida, United States KLUS North America Full time

    Director of Sales and MarketingKlus North America is a leading manufacturer of innovative LED lighting solutions. We are seeking an experienced Sales and Marketing Director to join our team and drive business growth in the North American market.Key Responsibilities:Develop and execute a strategic sales plan to increase market share and achieve sales...


  • Delray Beach, Florida, United States Bella Mar at Delray Beach Full time

    Director of Sales and Marketing Job DescriptionWelcome to Bella Mar at Delray Beach, where we're seeking a highly skilled Director of Sales and Marketing to join our team. As a key member of our leadership team, you will be responsible for maintaining and improving the occupancy level and revenue production of our community.Key Responsibilities:Sales Process...


  • Daytona Beach, Florida, United States NASCAR Full time

    Job Title: Director of Commercial VenturesNASCAR is seeking a talented professional to join our team as a Director of Commercial Ventures. This role is based in Daytona Beach, Florida, and is part of the NASCAR Southeast Region.The Director of Commercial Ventures will be responsible for maximizing our existing events and relationships with various...

  • Marketing Director

    4 weeks ago


    West Palm Beach, Florida, United States M3 Placement Full time

    Job Summary:At M3 Placement, we are seeking a highly skilled Director of Product Marketing to lead our product marketing efforts. The ideal candidate will have a proven track record of success in product marketing, with a strong understanding of customer challenges and the ability to create solutions-based product marketing strategies.Key Responsibilities:...


  • Miami Beach, Florida, United States Marriott Full time

    Job SummaryAs a key member of the Marriott team, the Dual Director of Marketing will be responsible for developing and implementing comprehensive marketing strategies to drive revenue growth and enhance the brand's reputation. This role will require close collaboration with the Vice President of Sales and Marketing to develop annual marketing plans, as well...


  • West Palm Beach, Florida, United States Jewish Federation of Palm Beach County Full time

    Job Title: Director, Institutional MarketingAt Jewish Federation of Palm Beach County, we are seeking a highly skilled and experienced Director, Institutional Marketing to join our team. This is a unique opportunity to leverage your expertise in marketing and communications to drive the success of our organization.Job Summary:The Director, Institutional...


  • West Palm Beach, Florida, United States Trust Care Nurse Registry Full time

    Job Title: Director of Sales MarketingJob Summary: We are seeking a highly skilled Director of Sales Marketing to lead our sales and marketing efforts at Trust Care Nurse Registry in West Palm Beach, FL.Key Responsibilities:* Develop and implement strategic sales plans to drive business growth* Collaborate with the marketing department to create effective...


  • Deerfield Beach, Florida, United States Baxter Full time

    Marketing Director, Chronic TherapiesBaxter is seeking a highly skilled Marketing Director to lead the marketing strategy for our Chronic Therapies portfolio. As a key member of our team, you will be responsible for developing and executing marketing plans that drive business growth and improve patient outcomes.Key Responsibilities:Partner with...


  • West Palm Beach, Florida, United States Jewish Federation of Palm Beach County Full time

    Job DescriptionTransforming, inspiring, and saving lives in the Palm Beaches and 70 countries around the world is the mission of the Jewish Federation of Palm Beach County. As the Director of Institutional Marketing, you will be responsible for managing the Federation's brand presence and supporting a meaningful experience for key stakeholders.The Director...


  • Boynton Beach, Florida, United States Tenet Healthcare Full time

    Job SummaryThe Director of Practice Operations will oversee daily operations, ensuring a positive organizational attitude and effectiveness in the market. This role will manage and direct activities in the market practices, including physician human resources, customer service, financial analysis, and regulatory compliance.Essential Duties and...