Marketing Communications Director
3 weeks ago
Job Summary:
The Director for Marketing and Communications will develop a comprehensive communications and marketing strategy to increase Bethune-Cookman University's regional and national visibility and reputation. This role will provide vision and direction for a bold and innovative communications and marketing plan, reflecting the achievements and aspirations of one of the region's most historic universities.
Key Responsibilities:
Participate in strengthening the University's website
Counsel the President on the strategic direction and integration of executive communications
Write internal and external correspondence on behalf of the University
Prepare expert PowerPoint presentations and Excel spreadsheets as supporting documentation
Oversee proactive media relations and internal communications programs that are aligned and deliver consistent messages
Proactively promote university faculty and other leaders in the media
Develop strategies to showcase student and alumni achievements, working closely with key stakeholders
Collaborate with internal legal counsel and external media consultants while exercising sound judgment in responding to inquiries from the news media
Build a proactive comprehensive marketing and communications strategy based on institutional priorities and major university strategic initiatives
Identify core messages that leverage and emphasize B-CU's unique strengths and academic programs, differentiating B-CU from its peers
Review and update university communications and marketing plans, utilizing print and digital mediums, advertising, social media, and media relations efforts to increase the understanding of and support for Bethune-Cookman University
Have a thorough understanding and ability to utilize the newest and most popular social media platforms among prospective B-CU students
Work collaboratively with the Division of Enrollment Management to develop branding strategies to support outreach to prospective students that encourages interested students to commit to enrolling
Align concepts with the Division of Institutional Advancement to develop branding strategies that engage alumni and portray the legacy, pride, and values of B-CU that will appeal to major donors
Requirements:
Master's degree is required
7-10 years of Marketing and Communications experience
Portfolio of video, print, and social media products
Strong oral and written communication skills
Demonstrated expertise in creative marketing campaigns using analytics, technology, social media, and audio/video camera and post-production equipment
Must be results-oriented with a demonstrated ability to work well with people at all levels of an organization
Must demonstrate mature judgment and possess the ability to develop relationships with diverse constituencies
Excellent computer skills including Microsoft Office and PowerPoint
Google Suite (Gmail, Docs, Sheets, Slides, Forms, Meet, Analytics, etc.)
Videoconferencing technology such as Zoom, Google Meets, Microsoft Teams
Graphics software and websites and visual editing design tools
Project Management Technology
Banner/display ad solution
Social Media Platforms (Facebook, Twitter, Instagram, Snapchat, TikTok, Periscope, and similar apps)
Preferred Qualifications:
Marketing and Communications in an institution of Higher Education
Advanced degree
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc.) or similar software
Database software
Customer Relationship Management software
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