Director of Institutional Marketing

2 days ago

West Palm Beach, Florida, United States Jewish Federation of Palm Beach County Full time
Job Description

Transforming, inspiring, and saving lives in the Palm Beaches and 70 countries around the world is the mission of the Jewish Federation of Palm Beach County. As the Director of Institutional Marketing, you will be responsible for managing the Federation's brand presence and supporting a meaningful experience for key stakeholders.

The Director conceptualizes high-visibility, powerful, and consistent messaging across Federation's print, digital, video, advertising, social media, and news media channels. This role requires a passion for storytelling, ensuring that messaging, tone, and voice of institutional communications showcase Federation's work and impact.

Key Responsibilities:

  • Collaborate with Vice President, Marketing to develop Federation's annual messaging, marketing, and communications strategy.
  • Ensure implementation of Federation's annual Case for Support across diverse and far-reaching marketing and communications channels.
  • Create continuum of targeted communications in support of Federation senior management's stewardship of high-level donors, prospects, and community leadership.
  • Work with Director, Campaign for the Future to develop marketing experience for multi-year, comprehensive fundraising campaign.
  • Lead communications strategy during emergency situations and special projects.
  • Identify success metrics with lead staff and evaluate project/campaign effectiveness.
  • Supervise growth, training, and development of Institutional Marketing team.
  • Work with Marketing Department to support Federation's digital communications strategy.
  • Direct Federation public and media relations partners to reinforce Federation brand and impact.
  • Strengthen Federation advertising presence through development of ad copy and directing creative.
  • Work with Direct Response team to achieve annual fundraising goals.
  • Consult with colleagues and stakeholders to establish marketing project plans.
  • Collaborate with Marketing Project Manager to develop project task deadlines and ensure all accountable meet them.
  • Implement individual project plans and timelines.

Requirements:

  • Bachelor's degree required or better preferred.
  • Five (5) or more years' experience in communications role(s) in a dynamic product or service marketing organization or equivalent combination of relevant education, experience, and skills required.
  • Outstanding written and oral communications skills; editing and proofreading a must.
  • Strong knowledge of basic office computing, including MS Office (Outlook, Word, Excel, PowerPoint, Teams), Zoom, and basic database skills required.
  • Strong knowledge of AP writing-style required.
  • Strong organizational skills required.
  • Ability to manage PR strategy and content, as well as relationships with media.
  • Ability to develop and manage marketing project plans and timelines.
  • Ability to blend technical writing skills with a familial, conversational tone, voice, and personality and to adapt writing style to target audience.
  • Ability to thrive in a professional, fast-paced, and team-oriented work environment while comfortable working independently as needed.
  • Ability to adapt quickly to changing priorities and operate effectively in a culture of rapid change.
  • Ability to infuse Jewish culture, values, traditions, and history, particularly relating to Israel, into his/her work.
  • Desire to contribute in a meaningful way to a growing and thriving non-profit business.
  • Must be able to pass a Level 1 background check.
  • Must be able to work off-shift hours including nights and weekends, as needed.

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