Marketing and Communications Director

3 weeks ago


Daytona Beach, Florida, United States Bethune-Cookman University Full time
Job Summary

The Director of Marketing and Communications will develop and implement a comprehensive marketing and communications strategy to increase the visibility and reputation of Bethune-Cookman University. This includes creating and executing plans to amplify the university's themes and goals, enhance enrollment and student recruitment, and position the university for a major fundraising campaign.

The ideal candidate will have a strong background in marketing and communications, with experience in developing and implementing strategic plans, managing teams, and working with diverse constituencies. They will also have excellent communication and project management skills, as well as the ability to work well under pressure and meet deadlines.

Key Responsibilities:

  • Develop and implement a comprehensive marketing and communications strategy to increase the visibility and reputation of Bethune-Cookman University.
  • Create and execute plans to amplify the university's themes and goals, enhance enrollment and student recruitment, and position the university for a major fundraising campaign.
  • Manage a team of marketing and communications professionals to ensure the successful implementation of marketing and communications initiatives.
  • Develop and maintain relationships with key stakeholders, including faculty, staff, students, alumni, and external partners.
  • Stay up-to-date with the latest marketing and communications trends and technologies, and make recommendations for their implementation at Bethune-Cookman University.

Requirements:

  • Master's degree in Marketing, Communications, or a related field.
  • 7-10 years of experience in marketing and communications, with a strong background in developing and implementing strategic plans.
  • Excellent communication and project management skills, with the ability to work well under pressure and meet deadlines.
  • Ability to work well with diverse constituencies, including faculty, staff, students, alumni, and external partners.
  • Strong analytical and problem-solving skills, with the ability to think critically and creatively.

Preferred Qualifications:

  • Experience in marketing and communications in an institution of higher education.
  • Advanced degree in Marketing, Communications, or a related field.
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro.
  • Experience with database software and customer relationship management software.


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