Marketing Director

7 days ago

Folsom, California, United States Iron Orchid Designs Full time
Job Opportunity

We are seeking a highly skilled and experienced Chief Product Marketing Strategist to join our team at Iron Orchid Designs.

About the Role

The Chief Product Marketing Strategist will be responsible for advancing and strengthening our brand and presence in the creative products industry. This is a hybrid 4-day/30-hour work week opportunity that offers a great work/life balance.

Key Responsibilities
  • Brand Management
    • Develop strategies for brand equity, loyalty, and recognition
    • Oversee social media to ensure brand consistency
    • Unify the visual assets of the brand
  • Content Creation
    • Research, implement, and maintain social media strategies to grow online presence
    • Develop new content and expand the company's YouTube channel
    • Create, write, and manage the brand's blog and newsletter
    • Knowledgeable on Pinterest strategy, with the ability to implement a successful platform campaign
    • Analyze data and make recommendations to boost customer engagement
    • Maintain and improve the use of content calendar and processes
  • Campaign & Project Management
    • Lead daily, weekly, and monthly delivery of marketing outputs
    • Determine KPIs and submit monthly performance reports
    • Manage marketing budget and maximize efficiency
    • Plan and execute brand and product campaigns (e.g., new releases, launching new product lines, etc.)
    • Brainstorm promotional events or activities
  • Market Research
    • Utilize analytics to evaluate customer psychology and behavior
    • Assess and improve customer user experience
    • Identify channels and platforms to grow customer engagement
    • Provide VoC input on the attractiveness of company pricing and product mix
    • Keep abreast of industry trends and brand competitors
  • General
    • Lead and manage marketing team: marketing manager and content manager
    • Participate and attend Core Team meetings
    • Develop and manage the marketing budget
    • Utilize AI to develop best practices in marketing efforts
    • Oversee and facilitate marketing department goals
    • Evaluate, recommend, and utilize relevant marketing SaaS and other technologies
    Requirements
    • Proven managerial marketing level experience in the e-commerce space
    • BA/BS in Marketing and Communications, Business Administration, or a related field is preferred
    • AI knowledge and experience preferred
    • Ability to develop and manage department budget
    • Knowledge of web analytics
    • Creative and Strategic
    • Stellar communication skills both verbal and written
    • Ability to collaborate effectively in a matrixed environment and across multiple time zones
    • Proactive and Passionate
    • Team Player

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