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Digital Marketing Coordinator, Corporate

2 months ago

Folsom, United States FPI Management, Inc. Full time
Job DescriptionJob DescriptionCompany Description

Multifamily Property Management

Job Description

• Property Name: BBCA - Corp
• 800 Iron Point Rd, Folsom, CA 95630, USA
• Full-Time
• Unit Count: N/A
• Driver's License Required
• Job Location: Fully REMOTE

The Digital Marketing Coordinator, Corporate will support the Director of Digital Marketing and Technology in executing and managing the FPI’s digital marketing strategy. This role is responsible for maintaining and enhancing the company’s digital presence, including the corporate website, Intranet and FPI Team Store . The role includes collaborating with cross-functional teams to ensure content accuracy and alignment with branding. The ideal candidate will have a background in digital marketing, project management skills, and a passion for innovative strategies.

This role offers a unique opportunity to support corporate digital marketing initiatives across multiple platforms, driving growth and engagement for our company. If you have a passion for digital marketing, and drive to innovate and collaborate, we'd love to hear from you.

Pay: $26 - $28 / Hour

DUTIES AND RESPONSIBILITIES

  1. Intranet and Corporate Website Management:

    1. Support and execute on strategies to enhance the company intranet and corporate website.

    2. Collaborate with cross-functional teams to ensure content accuracy and relevance.

    3. Regularly update content, ensuring it aligns with company branding and messaging.

    4. Collaborate with IT in managing access to the company Intranet. 

  2. Google Analytics and Looker Studio:

    1. Manage Corporate Website Google Analytics account and provide access to relevant stakeholders.

    2. Monitor website traffic, user behavior, and campaign performance.

    3. Collaborate with marketing leadership to develop custom reports and dashboards in Looker Studio for deeper insights.

  3. FPI Team Store Management

    1. Product owner of Team Store 

    2. User access management

    3. Project manager for global Team Store initiatives 

  4. Cross-functional Collaboration:

    1. Collaborate with the IT department to ensure the functionality and security of digital platforms.

    2. Work closely with the marketing team to align digital marketing efforts with overall marketing goals and campaigns.

    3. Coordinate with external vendors and agencies as needed for specialized digital marketing services.

  5. Performance Analysis and Reporting:

    1. Analyze digital marketing performance metrics and provide actionable insights to optimize campaigns.

    2. Support marketing leadership in preparing regular reports on website traffic, engagement metrics, and other key performance indicators.

    3. Present findings and recommendations to senior management for strategic decision-making.

  6. Other

  7. Consistently and fairly enforce community rules and regulations, FPI Standard Operating Procedures  

  8. Comply with all Fair Housing Laws and FPI policies and procedures

  9. Promote a professional image by adhering to FPI Management's Dress Code Policy. 

  10. Conduct displayed must be of a professional manner when communicating with employees, residents, prospective residents, clients, vendors, and guests while representing FPI Management.

  11. Perform any and all functions as directed by the supervisor, including special project assistance

  12. Responsible for meeting all training requirements for the position (Grace Hill, Safety Meetings, etc.).

Qualifications

Minimum Requirements:

 

  • Proven 1-3+ years of experience in digital marketing, with a focus on managing content management systems and other marketing dashboards.
  • Preferred 2 years of experience in residential property management, retail, sales, or customer service
  • Basic understanding of Google Analytics and experience with data analysis tools like Looker Studio
  • Basic understanding of SEO, SEM, and other digital marketing strategies.
  • Excellent project management skills with the ability to prioritize tasks and meet deadlines.
  • Experience in video production and editing is preferred.
  • Strong communication and interpersonal skills.
  • High School diploma or equivalency certificate, 4-year college degree preferred, or an equivalent combination of education and work experience in the field of property management
  • Valid driver’s license and insured operable vehicl
  • Must be proficient in speaking, reading, and writing in English

Skills Required:

 

  • Basic Computer Skills
  • Customer Service
  • Google Drive
  • Google Mail (GMail)
  • Internet Use


Additional Information

ESSENTIAL ATTRIBUTES

  • Embracing and exemplifying our HEART core values and incorporating them into every task performed and every interaction with clients, supervisors, team members, colleagues, residents, vendors, etc.
  • Positive influencing, interpersonal, and communication skills are essential.

Why look at FPI for your next career step? We are one of the largest third-party 100% fee-managed Property Management companies in the nation, an industry leader in both the Conventional and Affordable Housing spaces, managing over 850 communities (~150,000 units) across the country, and employing ~3,500 team members. We offer comprehensive compensation and benefits packages (employee-only employer-paid plan available), ongoing training, and plenty of opportunities to grow your career. Come join Team FPI

EEO/EVerify Statements

FPI Management is an Equal Opportunity Employer. All qualified applicants are encouraged to apply. FPI Management participates in the E-Verify program.