Digital Marketing Strategist

19 hours ago


Charlotte, North Carolina, United States CPI Security Full time
Job Title: Digital Marketing Strategist

CPI Security is seeking a highly skilled Digital Marketing Strategist to drive our digital growth and lead our customer acquisition efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives.

Key Responsibilities:
  • Manage CPI's presence in the paid search landscape and analyze data to inform bid, ad copy, content, and landing page performance decisions.
  • Oversee all paid digital channels, including search, display, video, programmatic, and affiliate, through our vendor's technology.
  • Develop and implement consumer segmentation strategies to improve sales funnel efficiency through channel testing.
  • Provide innovative solutions and determine optimal cross-channel mix to maximize profitability and incrementality.
  • Stay up-to-date with the evolving e-commerce and digital landscape, including digital media, user design, website engagement, analytics, and overall marketing strategies.
  • Monitor and socialize performance metrics that measure campaign effectiveness, business outcomes, and ROI, as well as generate leads for the inside sales team and understand the process of converting inbound leads into customers.
  • Ensure accurate tracking and reporting across all digital channels.
Requirements:
  • Bachelor's Degree required.
  • 3+ years of experience in paid digital media.
  • Experience with Google Ads, Google Analytics, Microsoft Ads, and Meta Business Suite platforms required.
  • Advanced Excel skills.
  • Wordpress and landing page/website/basic HTML experience is a plus.
Perks:
  • Aggressive pay and the opportunity to work for an iconic brand.
  • Great medical, dental, vision, short- & long-term disability, and life insurance options.
  • Company-paid holidays, floating holiday, and paid time off (PTO).
  • 401(k) plan with competitive company match.
  • Eligible for free monitored security system after 90 days.
  • Education assistance - we encourage and support our employees who want to improve their skills and further their education.
  • Engaging and fun company culture that's made up of a diverse group of people.
  • Volunteer and community engagement opportunities.
  • An on-site caf, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff.
  • Birthday and Work Anniversary Rewards.


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