Director of Public Relations and Campaign Communications

3 hours ago

Reston, Virginia, United States Turning Stone Enterprises Full time

At Turning Stone Enterprises, we are seeking a highly skilled Director of Public Relations and Campaign Communications to join our Strategic Communications team. This key role will be responsible for leading integrated communications campaigns that drive reputation and key commercial outcomes.

The ideal candidate will have a strong background in communications, with expertise in traditional media relations and digital media. They will work closely with leaders from across the company to craft programs that align with our enterprise-wide story.

As a natural leader, the Director will have excellent writing, communication, presentation, and relationship management skills. They will be responsible for ensuring all campaign teams are executing high-impact programs, aligned on a common purpose, and coordinated across the company's major themes.

The successful candidate will have a successful track record of executing successful public awareness campaigns with mission-critical goals. They will be a collaborative leader who can work effectively with cross-functional teams to drive business outcomes.

Key Responsibilities:

  • Campaign Communications Leadership: Lead campaign teams across the communications organization to drive integrated, high-impact campaigns.
  • Integrated Strategy: Partner with the communications leadership team to develop integrated communications campaigns and programs to support key commercial objectives.
  • Measurement Framework: Create and maintain measurement framework to track and improve the effectiveness of campaign efforts.
  • Cross Team Collaboration: Serve as key liaison to partners across Turning Stone Enterprises including the brand and design team, the Office of the CEO, and other key enterprise functions on campaign initiatives.
  • Media Strategy and Relationship Building: Cultivate relationships with targeted media members and external partners.
  • Support organization's influencer media program.
  • Event Strategy: Coordinate and manage communications efforts around major, cross-business-unit events in support of business and enterprise communications leaders.
  • Executive Support and Advisory: Serve as an advisor to key executives and provide preparation for key programs or activations.

Qualifications:

  • Experience: 8-12 years of experience in communications, in private or public sector
  • Strategic Communication Skills: The director should possess a strong ability to develop comprehensive communication plans aligned with organizational goals.
  • Leadership Abilities: They should have experience leading a team of communication professionals, guiding them in executing campaigns effectively.
  • Project Management Skills: Experience in managing communication projects from conception to execution, including budgeting and resource allocation.
  • Excellent Writing and Editing Skills: Strong writing and editing abilities are essential for crafting compelling messaging across various channels.
  • Digital Communication Proficiency: Knowledge of digital communication platforms, including social media, email marketing, and website management, to maximize outreach and engagement.
  • Media Relations Expertise: Proficiency in building and maintaining relationships with media outlets.
  • Data Analysis Skills: Competency in analyzing communication metrics and using data-driven insights to optimize campaign performance and ROI.
  • Industry Knowledge: Familiarity with the organization's industry or sector, including relevant trends, regulations, and stakeholders, to tailor communication strategies accordingly.
  • Adaptability and Innovation: Willingness to adapt to changing communication landscapes and innovate strategies to stay ahead of the curve.

About Us:

Turning Stone Enterprises is the parent organization for all business operations of the Oneida Indian Nation. We are one of the largest employers in the region, with over 5,000 team members. Our portfolio of hospitality, gaming, and recreational destinations includes Turning Stone Resort Casino, YBR Casino & Sports Book, Point Place Casino, The Lake House at Sylvan Beach, and more.

Why Work with Us:

We offer a comprehensive benefits package, including medical, dental, and vision plans, a 401(k) plan, and life insurance coverage. We prioritize work-life balance and family support, with paid time-off and parental benefits. Our career path planning and continuing education initiatives help employees achieve their professional aspirations.

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