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Director of Marketing and Communications

1 month ago

Reston, Virginia, United States Adrienne Arsht Center for the Performing Arts of Miami-Dade Coun Full time
Job Summary

The Adrienne Arsht Center for the Performing Arts of Miami-Dade County seeks a highly skilled and experienced Director of Marketing to lead the development and execution of marketing strategies to grow the Center's multiethnic audience and build awareness and public support for its extensive education and community engagement offerings.

Key Responsibilities
  • Develop and implement comprehensive marketing plans to promote the Center's Latin entertainment and education programs.
  • Collaborate with programming, education, and development departments to create marketing strategies that maximize attendance and participation.
  • Develop and execute promotional campaigns to achieve revenue and attendance goals.
  • Establish strong relationships with media outlets and leverage buying power for best rates, promotions, and trade opportunities.
  • Represent the marketing department and work with members to be fully informed of all details for assigned series and shows/events.
  • Secure media sponsorships for assigned portfolio.
  • Write and supervise copy.
  • Strategize and implement discount and flexible pricing strategies and complementary ticket initiatives.
  • Report event status on a regular basis (ticket sales, ROI, etc.) for assigned portfolio.
  • Know the customer for assigned portfolio through data analysis and surveys.
Requirements
  • Five or more years of significant marketing or compatible experience with a sizable theater or performance-related institution.
  • Strategic and operational planning and implementation of marketing initiatives and best industry practices.
  • A record of professional success in ticket sales through multiple disciplines of traditional non-profit marketing.
  • A successful track record as an exceptional communicator, in writing as well as verbally.
  • Demonstrated ability to work with complex budgets, data mining, and analysis.
  • Deep understanding of how to function effectively in a multi-ethnic work environment and community.
  • Prior success demonstrated working in a fast-paced E-Environment with advanced proficiency in Microsoft Office products.
  • Experience with Tessitura.
  • The ability to conduct business in Spanish.
Personal Characteristics
  • Action-oriented; a doer.
  • Affable, easy to get to know.
  • Determined and persistent.
  • Highly energetic.
  • Dedicated to accomplishing the organization's goals.
  • Passionate about the Arsht Center's mission of making the arts accessible to all.