Marketing Specialist

15 hours ago


Brea, California, United States Yami Full time

We are looking for a skilled Marketing Specialist to join our team at Yami, a dynamic company with a passion for K-beauty and K-food. This role requires an experienced marketer who can develop high-impact campaigns and foster relationships with key stakeholders to grow our customer base among Korean communities in the US.

Responsibilities:
  • Strategic Planning: Research, develop, and implement comprehensive marketing strategies through content, branding, and community engagement activities aimed at increasing brand visibility and customer acquisition within Korean communities.
  • Campaign Management: Execute and oversee the creation and execution of multi-channel marketing campaigns, ensuring alignment with business goals and target audience needs.
  • Influencer and Partner Relations: Build and maintain strong relationships with Korean influencers, industry leaders, and community organizations to enhance brand reputation and reach on various social media platforms.
  • Data Analysis and Optimization: Analyze marketing performance data to identify trends, measure campaign success, and adjust strategies for improved outcomes.
  • Cross-Functional Collaboration: Work closely with other departments, such as product, retail, and customer engagement, to align marketing initiatives with overall business objectives.
Requirements:
  • Bachelor's degree or relevant experience in digital media, marketing, advertising, or communications.
  • Strong expertise in new customer acquisition strategization and implementation to achieve business goals.
  • At least 3 years of experience in marketing, with a focus on Korean customer acquisition or brand marketing.
  • Native Korean language proficiency is required.
  • Familiarity with Korean and Asian food and cosmetic products.
  • Experience in e-commerce platforms is highly preferred.
  • Previous experience in a Korean-oriented brand marketing is a plus.
Benefits & Compensation:
  • $62,000 - $75,000 per year
  • 401(k) Matching
  • Health Insurance: Medical, Vision, and Dental
  • Paid Time Off: Vacation, Sick, and Holidays
  • On-site Amenities: Gym, Pool, Game Rooms, etc.
  • Team Building
  • Employee Discount
  • Employee Referral
  • Coffee and Snacks


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