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Strategic Marketing Manager

1 month ago

Westminster, Colorado, United States Trimble Full time
Job Description

The Strategic Marketing Manager is responsible for leading or co-leading, managing and executing the strategic go-to-market related activities for the Trimble Applanix business.

The leader will work closely with Applanix leadership, product managers, marketing communications, sales and wider cross-functional teams to identify, document and execute go-to-market strategies to deliver exceptional short and long-term revenue and operating income growth for the business.

The leader is a member of the Business team responsible for the vision and execution of the long-term go-to-market strategy.

The leader will collaborate with product marketing leaders across Trimble to adopt and share best practices and deploy the Trimble strategic marketing framework in the pursuit of strategic marketing excellence.

Key Responsibilities
  • Lead the go-to-market strategic plan development and execution for each business area
  • Propose new go-to-market strategies and execution to meet the overall strategy and objectives defined in the Long-Range Business Plans
  • Drive continual Voice of the Customer (VOC) activities to validate markets and market segmentation
  • Provide input and support to product management to enable effective management of pricing, product portfolios through lifecycle phases, strategic portfolio analysis, roadmap development, new product introduction process, end of life management / SKU rationalization
  • Develop and support relevant sales training and any ongoing customer presentation materials
  • Provide strategic guidance and work closely with marketing communications to help build brand and drive revenue growth
  • Working with the Lead Technical Authority for Mobile Mapping, develop the technical marketing strategy and plan, supporting the development of materials such as presentations, papers, and webinars
Requirements
  • 10+ years work experience with a proven track record of success with demonstrable results e.g. in marketing, strategy, product or project management, engineering
  • Undergraduate degree in an analytical/technical e.g. engineering discipline. An MBA or equivalent is preferred.
  • Knowledge of the industry or end-customer industries is desirable