Digital Marketing Strategist

14 hours ago


Dallas, Texas, United States LHH Recruitment Solutions Full time
Job Description

We are seeking a highly skilled Digital Marketing Specialist to drive our online presence and help us achieve our marketing goals.

  • Develop and implement marketing campaigns that promote our products and services.
  • Enhance brand awareness and drive website traffic and lead generation.
  • Measure site traffic, identify new digital technologies, and optimize marketing campaigns using web analytics tools.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Design and maintain our social media presence.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership for adoption where appropriate.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in digital marketing or advertising.
  • Proven experience in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Previous use of other digital marketing platforms (e.g., Canva, Asana, Hootsuite).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits:

  • Health Insurance
  • Dental
  • Vision
  • Retirement Plan 401K
  • PTO

Salary:

$60,000-$75,000

Equal Opportunity Employer/Veterans/Disabled



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