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Community Engagement Manager

2 months ago

Charlotte, North Carolina, United States City of Charlotte Full time
Overview

The City of Charlotte stands as North Carolina's largest municipality and ranks as the 15th largest city in the United States, serving a vibrant community of over 897,000 residents. As a key hub for commerce, Charlotte is home to several of the nation's leading financial institutions and technology firms.

Known as the Queen City, Charlotte also boasts major sports teams and cultural landmarks, striving to create a thriving environment for all its citizens—a remarkable place to live, work, learn, and enjoy leisure activities. Join us in our mission to foster community growth and ensure professional advancement for all.

Summary

The Community Engagement Manager is responsible for directing and executing the agency's outreach and promotional initiatives to enhance public awareness of services and their positive impact on the community. This role emphasizes increasing community participation and ridership. The Manager will formulate engagement strategies, oversee the agency's public image, serve internal and external stakeholders, implement effective and customer-oriented outreach programs, and cultivate a unified message that enhances the agency's reputation and perception of public services.

This position reports to the Director of Marketing and Communications, collaborating closely with other departmental managers. The Marketing Department encompasses various functional areas, including campaign coordination, brand management, graphic design, and production of promotional materials.

Key Responsibilities
  • Supervises the Community Engagement team, including prioritizing tasks, conducting performance reviews, and ensuring staff development through coaching and training.
  • Develops outreach strategies that align with the agency's goals, optimizing budget resources to enhance community awareness and loyalty.
  • Enhances the community experience through targeted engagement activities; conducts research to inform strategic priorities.
  • Strengthens the agency's brand and public perception through comprehensive outreach campaigns; maintains brand identity and standards.
  • Utilizes integrated marketing strategies to create impactful campaigns that promote the agency and educate the community about services.
  • Manages relationships with external agencies to support outreach initiatives and secure ongoing community engagement.
  • Oversees various vendors, including marketing firms and production companies, to facilitate outreach activities and works with procurement to manage contracts.
  • Acts as a creative resource for both internal and external stakeholders.
  • Guides research efforts related to community engagement, analyzing findings to implement effective solutions.
  • Provides oversight for business development efforts that generate revenue for the agency, including advertising and sponsorship opportunities.
  • Administers the outreach budget, making forecasts for future needs and seeking innovative approaches to enhance funding.
  • Coordinates and implements community events to promote engagement and awareness of agency services; participates in regional activities as needed.
  • Prepares and presents reports to leadership and community stakeholders as required.
  • Performs additional duties as assigned.
  • Supports the agency's safety culture by reporting any safety concerns through established channels.
Knowledge, Skills & Abilities
  • Advanced understanding of marketing principles and practices;
  • Proficient in project management and design software;
  • Public relations expertise;
  • Management and supervisory skills;
  • Analytical and budget management capabilities;
  • Ability to work independently and manage multiple tasks effectively;
  • Strong verbal and written communication skills;
  • Experience in developing and executing outreach programs, particularly in digital formats;
  • Ability to motivate and manage a diverse team;
  • Strong interpersonal skills to foster effective relationships within the organization and the community.
Core Competencies
  • Reputation Management: Focuses on enhancing and protecting the organization's image within the community.
  • Budget Oversight: Effectively manages budget allocations to ensure transparency and accountability.
  • Leadership: Inspires and mobilizes teams towards shared objectives, promoting excellence and growth.
  • Effective Communication: Clearly conveys information and ideas across various platforms.
  • Independent Execution: Completes assignments autonomously while providing valuable support to the organization.
  • Influence: Persuades and engages stakeholders to foster support for initiatives.
Preferred Qualifications

Two years of supervisory experience is preferred.

Minimum Qualifications
  • High school diploma with seven (7) years of relevant experience OR an associate degree with five (5) years of relevant experience OR a bachelor's degree in Business Administration, Marketing, Communications, or a related field with three (3) years of relevant experience OR a master's degree with one (1) year of relevant experience.
Conditions of Employment

Background checks are required for all candidates applying for positions with the City of Charlotte, including reference checks and verification of qualifications.

Final candidates must successfully complete a pre-employment drug screening and physical examination.

The City of Charlotte is an Equal Opportunity Employer.

How To Apply

Applications must be submitted online.

Federal law mandates reasonable accommodations for qualified individuals with disabilities.

Benefits

The City of Charlotte offers a comprehensive benefits package to all employees.

The City of Charlotte maintains a drug and alcohol-free workplace.

In Conclusion

If you encounter technical issues while submitting your application, please seek assistance.