VP Media Leader

2 days ago

Saint Albans, Vermont, United States AccorHotels Full time
Job Title: VP Media

Job Summary:

We are seeking a highly experienced and skilled VP Media to join our team at AccorHotels. As a key member of our Global Digital Marketing & eCommerce team, you will be responsible for crafting and steering a comprehensive global full funnel media strategy and framework that mirrors the overarching brand business strategy and drives web direct growth.

Key Responsibilities:

  • Define and lead the global Media & Acquisition Levers strategic framework leveraging insights (MMM), defining audiences driving differentiation within the portfolio, key market optimization, content effectiveness etc.
  • Define global paid media planning (on & offline) in collaboration with Brands, Regions to ensure successful local activation.
  • Coordinate strategy implementation and operational excellence across all Regions, supporting them in the development of levers activation.
  • Ensure worldwide consistency of lever optimizations, implementation and adoption of advanced solutions and features.
  • Provide clear guidelines and consolidate elements from various stakeholders to provide a 360° go-to-market toolkits based on brands' roadmaps and new campaigns, programs, partnerships.
  • Define paid media KPIs and monitor worldwide lever performance and budget to achieve Brands, Business & Financial Targets.
  • Work closely with Business Partners (Finance, Procurement, Legal) to drive efficiency and performance.
  • Leading strategic relationships with internal & external partners including agencies, business partners, tools providers:
    • Brief, supervise, and challenge agencies & solutions to deliver the global strategy aligning with KPIs and targets.
    • Build, coordinate and deliver the strategic roadmap with partners (agencies, business partners, solutions).
    • Supervise agency SLA, (ensure delivery as per contract terms) and Global and regional agency engagement.
  • Driving innovation & Transversal Projects:
    • Develop scalable processes & frameworks to drive automation and efficiency in lever operational management.
    • Identify new trends, products and tools to test in Customer Acquisition & Media levers.
    • Ensure a sectoral and technological watch activity in her/his area.
    • Monitor of tracking and necessary developments with the product teams.
    • Participate in cross-functional projects.
  • Leading and inspiring a team and community of experts to drive our Center of Excellence:
    • Lead the team under your responsibility, which includes 10 full-time employees (FTEs), with 3 direct FTEs.
    • Develop guidelines & toolkits, build training, webinar and onboarding sessions to constantly drive the development and empowerment of the community of experts worldwide.
    • Be responsible to collect needs and requests from regions and act as a facilitator to answer with agility and speed, prioritize requests and liaise with brand teams.

Requirements:

  • At least 10 years in media & acquisition both operational and strategically, in a multi-brand, global business environment.
  • Experience in full funnel media with a minimum annual spend of £5-10M, and a proven track record in managing paid marketing channels, especially for a large e-commerce site.
  • Travel & hospitality industry experience is a plus.
  • Strong in media strategy, planning, and buying, both offline and online.
  • Proficient in measurement and data science, including MMM, GA, and KPIs.
  • Confirmed expertise in customer acquisition levers management, and digital optimization tools/solutions.
  • Demonstrated ability to lead and manage teams, including matrix team experience and international coordination.
  • Strong leadership and influencing skills, with a strategic and analytical mindset.
  • Highly data-driven with strong analytical skills, strategic and analytical problem-solving abilities, with business and results acumen.
  • Excellent communication and networking skills, with fluency in English and ideally another EU language.
  • Strong and relevant experience in managing external agencies and stakeholders.
  • Proactive and result-driven in a fast-paced environment, with a target-oriented attitude and the ability to provide clear explanations and recommendations.
  • Strong collaborative working mode, with the ability to work effectively in a matrix environment.

Why work at AccorHotels?

We are more than just a global leader. We welcome you as you are and you can find the job and brand that matches your personality.

Do what you love, take care of the world around you, dare to challenge the status quo #BELIMITLESS

Dive into the life that awaits you at Accor, https://careers.accor.com/.

What benefits does Accor offer to its employees?

Accor and particularly the DIGITAL FACTORY propose a unique work experience to its employees where excellence rhymes with benevolence:

  • Télétravail étendu: presence on site of minimum 4 days / month in function of team rituals. Take charge of a equipment allowance and daily allowances offered.
  • Amélioration continue: hackathons, technological partnerships of exception, dedicated training platform Digitech Academy & certifications, training program for all our employees on agility, OKR culture, Product Management, AWS.
  • The Accor employee benefits are also:
    • Work Everywhere: personal access to more than 500 coworking spaces, including many within our hotels. An opportunity to meet our hotel staff as well.
    • Programme ALL Heartists: benefits, stays and unforgettable experiences in all our Accor addresses, worldwide. More than 70 partners spread across different universes (Travel, Gourmet, Well-being and Sport, etc.) to satisfy all your desires.
    • Forfait Mobilité douce: take charge of personal transportation costs between home and work via the reimbursement of 50% of the subscription or via a 'sustainable mobility' allowance of a ceiling of 500€.
    • And on our Issy les Moulineaux site: coffee at will, company restaurant with gourmet and quality offerings, gym, company concierge.
    • A CSE that accompanies you in the financing of your activities: Culture, holidays, sport, Christmas, family events...
    • And, of course, career development support within the Group:
      • Learning & development: a Talent management at the heart of our HR strategy & an excellence training catalogue, opening up many perspectives for internal and international mobility.
      • Co-optation programs: primes between 1000€ and 1500€ brut.
    • We are committed to Diversity & Inclusion:
      • "Diversity & Inclusion for Accor, it's welcoming each and everyone in the respect of their differences, giving priority to the only qualities and skills.
      • Our ambition is to develop employment, better welcome, offer excellent working conditions and promote the evolution of all employees and particularly people with disabilities.
      • Don't hesitate to let us know about your potential specific needs so that we can take them into account."

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