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Strategic Enrollment and Marketing Leader

2 months ago

Saint Joseph, Missouri, United States Missouri Western State University Full time
Job Summary

Missouri Western State University seeks a highly skilled and experienced Vice President of Enrollment Management and Marketing to lead our enrollment and marketing efforts. As a key member of our senior leadership team, you will be responsible for developing and implementing a comprehensive enrollment management plan that aligns with our strategic marketing and communications campaigns.

Key Responsibilities
  • Develop and implement a strategic enrollment management plan that focuses on traditional, adult, and part-time undergraduate students.
  • Create, implement, assess, and revise enrollment guidelines and goals based on enrollment strategies for undergraduate and graduate programs.
  • Work collaboratively with senior leaders to plan, prioritize, and deliver achievable projects and programs that advance the University's long-term vision and enhance enrollment.
  • Oversee the creative team that provides creative assets for deployment in a competitive marketplace.
  • Develop and facilitate strong partnerships with other schools, public, and private entities that can yield well-prepared transfer students or workforce development opportunities.
  • Manage communications, internally and externally, including media relations and public image, and provide support to University leadership.
  • Oversee implementation of best practices with respect to new student orientation.
  • Assist in identifying, developing, and implementing student retention initiatives.
  • Take a leadership role in the procurement of grants that support student engagement and success.
  • Develop and foster communication with students, parents, faculty, community agencies, alumni, and the general public to address student concerns.
  • Guide, promote, and establish partnerships with external parties for access to university facilities to attract more activity and exposure to campus.
  • Enhance efforts to build a diverse, inclusive, and equitable community.
  • Oversee the hiring and evaluation of professional and non-professional staff, and provide opportunities for the development of professionals in the division for personnel sustainability and growth.
  • Responsible for division's budget management, oversight, and resource allocations.
Requirements
  • Master's degree in any academic discipline.
  • Or, an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.
  • Valid Driver's License.
Preferred Qualifications
  • PhD in Public Relations or Administration, Communication, Marketing, or other related area.