Market Research Recruiter

2 weeks ago

New York, New York, United States Touro University Full time

The Marketing Recruiter for the Master's in Artificial Intelligence (AI) program will be responsible for developing and executing strategic recruitment and marketing initiatives aimed at attracting high-quality applicants to the AI master's degree program.

This role is key to ensuring the program meets its enrollment goals while maintaining the academic standards of the university.

Collaborate with the admissions team to achieve enrollment targets.

Key Responsibilities:

  • Engage prospective students in the inquiry, application and enrollment process in order to improve yield and retention of prospective enrollments.
  • Build partnerships with tech companies, educational institutions, and online communities related to AI to enhance outreach.
  • Track and report on recruitment performance metrics, including lead generation, conversion rates, and enrollment numbers.
  • Monitor trends in AI education and marketing to stay ahead of the competition and adjust recruitment strategies accordingly.

Requirements:

  • Bachelor's degree (Master's preferred).
  • Experience in marketing, student recruitment, or higher education admissions.
  • Proven success in executing marketing strategies and recruitment campaigns.
  • Proficiency in digital marketing tools (Google Analytics, social media platforms, CRM systems).
  • Experience with higher education recruitment, specifically in STEM fields.
  • Strong analytical skills for interpreting data and optimizing marketing campaigns.

Touro University offers a comprehensive benefits package for full-time employees which includes:

  • Medical Plans (choice of EPO, PPO, High Deductible HSA)
  • Flexible Spending Accounts (FSA)
  • Dental Plans (PPO & HMO) and Vision Plan
  • Short-term and Long-term disability programs
  • Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment)
  • Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children
  • Employee Assistance Program
  • Vacation, Sick Leave, Personal Leave & Floating Holiday
  • Annual Holiday Schedule

Touro University is an international institution with diverse and talented faculty and staff, and we value an inclusive learning experience where students and employees come first.

Touro University treats all employees, job applicants, and students without unlawful consideration of race, ethnicity, religious creed, color, national origin, ancestry, sex (including pregnancy, childbirth or related medical condition), age, disability, medical condition, marital status, genetic information, sexual orientation, gender, gender identity, gender expression, military service or veteran status, citizenship status, or any other classification protected by applicable federal, state or local laws.

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