Beauty Market Researcher
4 weeks ago
About the Job:
The Beauty Market Researcher will be responsible for collecting, analyzing, and interpreting market data to evaluate existing and potential product and service markets within the beauty industry. The ideal candidate should have a strong understanding of the US beauty market dynamics and consumer trends.
Key Responsibilities:
- Collect and analyze data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Monitor and analyze competitor pricing, sales, marketing, and distribution methods.
- Identify and analyze industry trends, including new product categories and advancements in beauty technology.
- Prepare comprehensive reports, including market research findings, analysis, and recommendations to the executive team.
- Collaborate with marketing, sales, and product development teams to execute company strategies based on market research findings.
- Develop and evaluate methods for collecting data, such as surveys, questionnaires, or opinion polls. Interpret and forecast market trends.
Requirements:
- Minimum of 5 years' experience in market analysis or a similar role within the beauty industry in the United States, with a successful track record of actionable market research.
- Demonstrated capability in handling complex data sets and providing actionable insights.
- Excellent writing and verbal communication skills, including the ability to present complex data in a coherent and concise manner.
- Proficient in market research tools and methodologies, as well as advanced proficiency in MS Office and statistical software (e.g., SPSS, SAS).
- Able to think strategically and translate insights into potential business outcomes.
- Up-to-date with the latest beauty industry trends, consumer behaviors, and regulatory environment in the US.
- Bachelor's degree in market research, statistics, or related field. A Master's degree would be an advantage.
Benefits:
- Medical insurance
- Vision insurance
- Dental Insurance
- 401(k)
- Paid maternity leave
- Commuter benefits
- Disability insurance
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