Media Strategy and Planning Lead
4 weeks ago
As a Lead Manager of Media Strategy and Planning, you will play a critical role in designing and executing best-in-class media strategies and ad experiences across various channels. Your expertise will drive business growth and customer engagement for AT&T's Consumer Wireless & Brand paid media team.
Key Responsibilities- Develop and implement integrated media strategies, including Mass Media, Performance Media, and Sports Marketing.
- Collaborate with AT&T's media agency of record (Hearts & Science) to brief, plan, and optimize media investments.
- Analyze and optimize media plan performance, providing actionable insights to maximize ROI.
- Stay up-to-date with the latest media landscape trends and thought leadership.
- Lead large-scale media investments and agency resources, leveraging marketing science and analytics expertise.
- 5-8 years of experience in integrated media planning, with a focus on digital media and sports marketing.
- Strong analytical and problem-solving skills, with the ability to drive data-driven decisions.
- Excellent written and verbal communication skills, with the ability to build strong relationships with stakeholders.
- Experience managing large-scale media investments and agency resources.
- Marketing science and analytics background, with the ability to review and present plan performance.
- A competitive salary range of $118,800 - $178,200.
- A comprehensive benefits package, including medical, dental, and vision coverage.
- A 401(k) plan and tuition reimbursement program.
- Paid Time Off and Holidays, as well as Paid Parental Leave and Paid Caregiver Leave.
- Disability Benefits, Life and Accidental Death Insurance, and Supplemental benefit programs.
AT&T is a leading provider of integrated communications and entertainment services, committed to innovation and customer satisfaction. As a member of our team, you will have the opportunity to work with industry innovators and contribute to the development of new technologies that shape the future of connectivity.
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